Provided Customer Goals, Map These Goals to Features in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11expert · hard

   A company has two competing goals: (1) increase the number of marketing-qualified leads (MQLs) passed to sales, and (2) reduce the number of unqualified leads that sales receives. They currently have no lead scoring and rely on a simple form submission to trigger a sales call. What should you recommend as the most effective approach?

   • AEnable Salesforce integration to sync all prospects
   • BUse Engagement Studio to send a series of emails to all prospects
   • CImplement lead scoring and set a threshold for MQL status
   • DCreate more forms to capture additional data
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   A customer wants to automatically send a follow-up email to leads who visit a specific pricing page but do not submit a form. Which Pardot feature best addresses this goal?

   • ADynamic Lists
   • BCompletion Actions
   • CSegmentation Lists
   • DAutomation Rules
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   During a discovery call, a customer mentions that their sales team spends too much time manually checking which leads have opened emails. They also mention that they want to focus on leads who are most engaged. Which statement best describes an explicit customer goal from this scenario?

   • AAutomate the entire sales follow-up process.
   • BImprove email deliverability rates.
   • CReduce the time sales spends on manual lead engagement tracking.
   • DIncrease the number of leads generated from email campaigns.
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   A customer wants to (1) increase lead volume from webinars and (2) improve lead follow-up speed. They mention that webinar leads are currently being lost because they are not being followed up quickly. Which feature should be prioritized?

   • AAutomation Rules to trigger immediate follow-up emails
   • BScoring
   • CDynamic Lists
   • DWebinar Registration Forms
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A customer has two goals: (1) reduce the time sales spends on manual lead research, and (2) improve email deliverability. The customer mentions that the manual research is causing a bottleneck and delaying follow-ups, while deliverability is a 'nice to have' for later. Which feature should be prioritized first?

   • AScoring and Grading
   • BDynamic Lists
   • CEmail Sending Infrastructure
   • DCampaign Tracking
   Reveal Solution Discussion Select an answer first