A customer's Salesforce org has a custom object 'Project' with a lookup to 'Account'. They want Pardot to track project-related activities. The sales team uses a custom field 'Project_Status__c' to manage project stages. What is the most important consideration when configuring the Pardot-Salesforce connector?

Create a new Pardot prospect field for Project_Status__c and manually update it after each project stage change.

Ensure the Project object is enabled for sync and that Project_Status__c is mapped to a prospect field.

Set up Pardot tracking code on the website before connecting Salesforce.

Disable the Project object in Salesforce to simplify the Pardot data model.

A consultant compares a customer's current lead scoring process with Pardot best practices. The customer uses a single score for all leads. What is the most likely gap to address?

The requirement for manual score adjustments

The need for more Salesforce fields

The lack of multiple scoring categories

The absence of a lead source field

A customer's Salesforce org has a custom object 'Membership' linked to Contacts. They want Pardot to track membership renewals. What should be the first step in Pardot?

Use Pardot's default Contact object only and ignore Membership data.

Ask Salesforce admin to export Membership data to a CSV for import.

Enable the Membership object for Pardot sync and map its fields to prospect fields.

Create a Pardot list for members and manually add contacts.

After comparing a customer's current setup with Pardot best practices, a consultant identifies that the customer manually uploads leads from web forms into Salesforce. What is the most likely opportunity for improvement?

Creating a new Salesforce report for leads

Automating lead capture with Pardot forms

Increasing the number of Salesforce licenses

Changing the lead status field values

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 1Objective 2

Given a Scenario That Includes an Assessment of a Customer's Current Salesforce Setup and Existing Automation Processes, Analyze and Prioritize First Steps in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the DISCOVERY domain, which accounts for 14% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

18questions here

4free pages

5concepts

14%of the exam

Questions 6–10

6expert · hard
A customer's Salesforce org has a custom object 'Project' with a lookup to 'Account'. They want Pardot to track project-related activities. The sales team uses a custom field 'Project_Status__c' to manage project stages. What is the most important consideration when configuring the Pardot-Salesforce connector?
Select an answer first
7foundation · easy
A consultant compares a customer's current lead scoring process with Pardot best practices. The customer uses a single score for all leads. What is the most likely gap to address?
Select an answer first
8application · medium
A customer's Salesforce org has a custom object 'Membership' linked to Contacts. They want Pardot to track membership renewals. What should be the first step in Pardot?
Select an answer first
9foundation · easy
After comparing a customer's current setup with Pardot best practices, a consultant identifies that the customer manually uploads leads from web forms into Salesforce. What is the most likely opportunity for improvement?
Select an answer first
10foundation · easy
A consultant is evaluating a customer's existing marketing automation processes. Which process would be most relevant to assess for alignment with Pardot's lead nurturing capabilities?
Select an answer first

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Given a Scenario That Includes an Assessment of a Customer's Current Salesforce Setup and Existing Automation Processes, Analyze and Prioritize First Steps in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

A consultant compares a customer's current lead scoring process with Pardot best practices. The customer uses a single score for all leads. What is the most likely gap to address?

A customer's Salesforce org has a custom object 'Membership' linked to Contacts. They want Pardot to track membership renewals. What should be the first step in Pardot?

After comparing a customer's current setup with Pardot best practices, a consultant identifies that the customer manually uploads leads from web forms into Salesforce. What is the most likely opportunity for improvement?

A consultant is evaluating a customer's existing marketing automation processes. Which process would be most relevant to assess for alignment with Pardot's lead nurturing capabilities?

Keep studying — DISCOVERY