Given a Scenario That Includes an Assessment of a Customer's Current Salesforce Setup and Existing Automation Processes, Analyze and Prioritize First Steps in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–18

1. 16foundation · easy

   A customer wants to reduce the time sales reps spend on manual lead research. Which Pardot feature would most directly help achieve this business goal?

   • APardot's API for custom integrations
   • BProspect activity tracking
   • CCustomizable email templates
   • DSalesforce report subscriptions
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   Based on an assessment, a consultant is prioritizing the first steps in a Pardot implementation. Which action should typically be performed first?

   • ASetting up user permissions in Pardot
   • BCreating email templates
   • CDesigning a lead scoring model
   • DConnecting Pardot to the Salesforce org
   Reveal Solution Discussion Select an answer first
3. 18application · medium

   A customer's business goal is to reduce sales cycle time by automating lead nurturing. They currently use Salesforce tasks to remind sales to follow up. They are implementing Pardot. What should be the first step in Pardot to support this goal?

   • ASet up Pardot tracking code on the website to capture lead behavior.
   • BImport all leads into Pardot and let Pardot's default nurturing take over.
   • CReview the current task-based follow-up process to identify gaps and opportunities before configuring Pardot.
   • DCreate a Pardot Engagement Studio program to automate follow-up emails.
   Reveal Solution Discussion Select an answer first