Understand and Explain How to Create Custom Objects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Questions 1–5

1. 1application · easy

   A company wants to track the specific products a prospect has viewed on their website. They plan to store this data in a custom object. What is the primary purpose of creating this custom object?

   • ATo improve the performance of the prospect table by offloading data
   • BTo extend the prospect data model with additional information that is not available in standard fields
   • CTo allow prospects to update their own data via a form
   • DTo replace the standard prospect object with a more flexible data structure
   Reveal Solution Discussion Select an answer first
2. 2application · medium

   A marketing team has created a custom object to store customer satisfaction scores. Only the marketing operations manager should be able to edit the records, while other marketing users should only view them. What should the admin configure?

   • ASet field-level security on the custom object fields
   • BUse sharing rules to grant edit access to the manager
   • CAssign the custom object's edit permission to the manager's profile and view permission to other users' profiles
   • DMake the custom object private and share it with the manager
   Reveal Solution Discussion Select an answer first
4. 3foundation · easy

   How does a custom object relate to a standard object like a prospect in Marketing Cloud Account Engagement?

   • ABy using the same API name for both objects
   • BBy creating a lookup field on the custom object that references the prospect record
   • CBy creating a report that combines both objects
   • DBy importing the prospect data into the custom object
   Reveal Solution Discussion Select an answer first
5. 4expert · hard

   A company is creating a custom object to store product interest scores. They plan to use this data in automation rules to trigger follow-up emails. They also want to ensure that the score is always up-to-date. What is the best way to keep the data current?

   • AUse a formula field that calculates the score dynamically
   • BUse an automation rule to update the scores based on prospect activity
   • CManually update the scores in the custom object each week
   • DUse a completion action to update the score when a form is submitted
   Reveal Solution Discussion Select an answer first
6. 5application · medium

   A marketing team wants to send a personalized email to prospects who have a high lifetime value, which is stored in a custom object. They want to include the lifetime value in the email. What should they use?

   • ACompletion action to send the email and a merge field for the lifetime value
   • BAutomation rule to trigger the email and dynamic content to insert the lifetime value
   • CDynamic content alone to filter prospects and send the email
   • DSegmentation rule to create a list and a standard email send
   Reveal Solution Discussion Select an answer first