Understand and Explain How to Create Custom Objects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11foundation · easy

   Which standard object can a custom object be related to in Marketing Cloud Account Engagement?

   • ALead
   • BProspect
   • CCampaign
   • DOpportunity
   Reveal Solution Discussion Select an answer first
2. 12expert · hard

   A company has a custom object 'Webinar Registrations' linked to prospects. They need to update the registration status for a subset of records. They have a CSV file with the registration ID and the new status. However, some registration IDs in the CSV do not exist in the system. What is the best way to handle this?

   • AUse the API to upsert the records
   • BPerform an add import to create the missing records
   • CDelete all records and re-import the entire CSV
   • DPerform an update import and then review the import log for skipped records
   Reveal Solution Discussion Select an answer first
4. 13expert · hard

   A marketing team wants to send a re-engagement email to prospects who have not made a purchase in the last 90 days, based on data in a 'Purchase History' custom object. They also want to exclude prospects who have already been sent this email in the last 30 days. What is the best approach?

   • AUse dynamic content to show the email only to prospects who have not purchased recently
   • BUse a completion action to trigger the email when a prospect visits the website
   • CCreate an automation rule with criteria on the custom object and a suppression list
   • DUse a segmentation rule to create a list of prospects and send a one-time email
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   What is the first step in creating a custom object in Marketing Cloud Account Engagement?

   • ADefine the object's name and API name
   • BAdd fields to the object
   • CSet up sharing permissions for the object
   • DImport data into the object
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   During the custom object creation process, which configuration option determines how the object appears in the Account Engagement user interface?

   • AThe object's sharing settings
   • BThe object's label
   • CThe object's API name
   • DThe object's field types
   Reveal Solution Discussion Select an answer first