Describe the Benefits of Connected Apps (Google Adwords, GoToWebinar, Webex). MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A marketing operations manager wants to reduce the time the team spends on manual data entry for webinar registrations and follow-ups. They use both GoToWebinar and Webex for different events. What is the most effective way to achieve this?

   • AAsk the sales team to manually enter webinar registrations into Account Engagement.
   • BUse a third-party integration tool to sync webinar data, but keep follow-up emails manual.
   • CUse a single connected app for all webinars, regardless of the platform.
   • DConnect both GoToWebinar and Webex apps to Account Engagement to automate data sync and follow-up workflows.
   Reveal Solution Discussion Select an answer first
2. 2expert · hard

   A company uses Google Ads, GoToWebinar, and Webex for lead generation. They have connected all three apps to Account Engagement. However, they are seeing duplicate prospect records when the same person interacts with multiple channels. They want to maintain a single unified record for each prospect. What is the most effective strategy?

   • AUse a separate prospect record for each channel and rely on Salesforce to link them.
   • BDisconnect the connected apps and manually manage prospect data to avoid duplicates.
   • CUse Account Engagement's deduplication rules and merge duplicate prospects based on email address.
   • DAsk the sales team to manually merge duplicates after each campaign.
   Reveal Solution Discussion Select an answer first
4. 3foundation · easy

   What is an example of an automated marketing workflow enabled by a connected app?

   • AManually updating prospect records with webinar attendance data
   • BCreating a new ad campaign in Google AdWords from Account Engagement
   • CSending a follow-up email to webinar attendees after the event
   • DSending a weekly report of all marketing activities to the CEO
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   How do connected apps contribute to creating unified prospect records?

   • ABy syncing external data into Account Engagement to enrich prospect records
   • BBy automatically merging all prospects with the same name
   • CBy creating a separate prospect record for each connected app
   • DBy deleting all prospect data that is not from connected apps
   Reveal Solution Discussion Select an answer first
6. 5foundation · easy

   How do connected apps contribute to automation and efficiency gains in marketing?

   • ABy reducing manual data entry and enabling automated workflows based on external event data
   • BBy automatically creating new marketing campaigns for every external event
   • CBy requiring marketers to manually export and import data between systems
   • DBy providing a single platform for all marketing activities
   Reveal Solution Discussion Select an answer first