Describe the Benefits of Connected Apps (Google Adwords, GoToWebinar, Webex). MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   How does the Google AdWords integration help marketers measure the effectiveness of their advertising spend?

   • ABy creating a direct link to the Google AdWords billing system
   • BBy automatically adjusting ad bids based on conversion rates
   • CBy providing a dashboard of ad performance metrics within Account Engagement
   • DBy sending daily email reports of ad spend to the marketing team
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   What is the primary purpose of connecting external applications such as Google AdWords, GoToWebinar, and Webex to Marketing Cloud Account Engagement?

   • ATo replace the need for any manual data entry in the marketing department
   • BTo automatically create custom objects for every external application connected
   • CTo enable marketing automation by syncing external event and engagement data into Account Engagement
   • DTo provide a direct sales interface for the sales team within Account Engagement
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   How does the GoToWebinar integration support follow-up nurturing of webinar attendees?

   • ABy automatically sending personalized follow-up emails based on attendance status
   • BBy creating a new lead for every webinar attendee
   • CBy recording the webinar and posting it to the company website
   • DBy providing a chat forum for attendees to discuss the webinar
   Reveal Solution Discussion Select an answer first
5. 9expert · hard

   A marketing team wants to automate a nurture program that responds to a prospect's behavior across Google Ads and GoToWebinar. For example, if a prospect clicks a Google Ad and then registers for a webinar, they should receive a specific follow-up. If they only click the ad, they should receive a different follow-up. What is the best way to implement this?

   • AUse a Salesforce flow to check for ad clicks and webinar registrations, but do not connect the apps.
   • BConnect both Google AdWords and GoToWebinar apps and use automation rules with multiple criteria to trigger different follow-ups.
   • CUse a single automation rule that sends the same follow-up to all prospects who interact with either channel.
   • DManually segment prospects based on their interactions and send different emails.
   Reveal Solution Discussion Select an answer first
6. 10application · medium

   A marketing director wants to consolidate all prospect interactions from Google Ads, GoToWebinar, and Webex into Account Engagement to get a complete view of each lead's journey. What is the primary benefit of using connected apps for this purpose?

   • AThey replace the need for any other marketing tools in the organization.
   • BThey eliminate the need for manual data entry and all marketing automation.
   • CThey automatically sync external data into Account Engagement, creating unified prospect records and enabling comprehensive automation.
   • DThey provide a free way to store unlimited prospect data.
   Reveal Solution Discussion Select an answer first