Describe the Benefits of Connected Apps (Google Adwords, GoToWebinar, Webex). MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A company uses Webex for large product launch webinars. They want to automatically capture attendee data in Account Engagement and send a thank-you email with a resource link only to those who attended. Additionally, they want to see which prospects attended multiple webinars to identify highly engaged leads. What is the most efficient approach?

   • AExport attendee lists from Webex and import them into Account Engagement using the Data Import Wizard.
   • BConnect the Webex app to sync attendee data and use automation rules to send the thank-you email based on attendance.
   • CUse a Salesforce report to track Webex attendees and manually send emails from Outlook.
   • DCreate a custom Webex integration using APIs and a third-party middleware tool.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   What is a key benefit of integrating Google AdWords with Marketing Cloud Account Engagement?

   • AIt provides a direct chat interface for ad respondents
   • BIt automatically creates new ad campaigns within Google AdWords
   • CIt allows for tracking of ad clicks, conversions, and ROI within Account Engagement
   • DIt enables real-time bidding on ad placements directly from Account Engagement
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A company wants to improve lead segmentation by combining Google Ads click data with webinar attendance data. They want to create a segment of prospects who clicked on a specific ad and attended a webinar. What is the best way to achieve this?

   • AConnect both Google AdWords and GoToWebinar apps and use the synced data to build a dynamic list based on both criteria.
   • BUse a third-party data warehouse to store the data and then import it into Account Engagement.
   • CAsk the sales team to manually identify prospects who clicked on ads and attended webinars.
   • DUse a Salesforce report to combine data from Google Ads and GoToWebinar and then manually create a static list.
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   What is a benefit of having synchronized data from connected apps for lead scoring?

   • AIt allows for more accurate lead scoring by including external engagement data
   • BIt automatically increases the score of every lead
   • CIt eliminates the need for manual lead scoring
   • DIt provides a direct link to the prospect's credit score
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   A company wants to attribute revenue to specific Google Ads campaigns. They have connected the Google AdWords app and are now able to see which prospects came from which ads. What additional step is needed to measure ROI at the campaign level?

   • AAsk the sales team to manually tag opportunities with the ad campaign name.
   • BUse Google Ads' built-in ROI reporting and ignore Account Engagement.
   • CUse the synced ad data to create a campaign ROI report that includes opportunity and revenue data.
   • DExport the ad data to a spreadsheet and manually calculate ROI.
   Reveal Solution Discussion Select an answer first