Describe the Benefits of Connected Apps (Google Adwords, GoToWebinar, Webex). MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–19

1. 16foundation · easy

   What is a benefit of integrating Webex with Marketing Cloud Account Engagement?

   • AIt allows for managing webinars and syncing attendee data
   • BIt enables real-time translation of webinar content
   • CIt provides a built-in video conferencing tool within Account Engagement
   • DIt automatically creates a new Webex account for each prospect
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   How does the Webex integration help with post-event communications?

   • ABy providing a live chat support for event participants
   • BBy automatically sending follow-up emails to attendees and no-shows
   • CBy creating a survey for attendees to fill out
   • DBy posting event recordings to social media
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   Which benefit is directly associated with connecting external applications to Marketing Cloud Account Engagement?

   • AIt provides a built-in CRM for managing all customer relationships
   • BIt allows Account Engagement to automatically create new social media accounts for the organization
   • CIt eliminates the need for any other marketing tools in the organization
   • DIt enables the synchronization of external data to support automated marketing campaigns
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A marketing team uses GoToWebinar for weekly educational webinars. After each webinar, an admin exports the attendee list and manually imports it into Account Engagement to send follow-up emails. They want to automate this process and ensure that only attendees who actually joined receive the follow-up. What should they do?

   • AConnect the GoToWebinar app and use automation rules to trigger follow-up emails based on attendance status.
   • BUse a Salesforce Flow to pull attendee data from GoToWebinar via API and create tasks.
   • CUse the Data Import Wizard to import a CSV of attendees and then send a one-time email.
   • DAsk the webinar host to manually mark attendees in Account Engagement after each event.
   Reveal Solution Discussion Select an answer first