Given a Customer Scenario, Develop and Recommend a Lead Generation Strategy. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16application · medium

   A startup with a limited budget wants to generate leads for a new B2B SaaS product. Their target audience is early adopters who are active on Twitter and LinkedIn. They have a small team and no design resources. Which channel strategy is most cost-effective?

   • AUse organic social media on Twitter and LinkedIn, sharing valuable content and engaging in relevant conversations, with a link in the bio to a simple landing page.
   • BPurchase a list of email addresses from a third-party provider and send cold emails.
   • CRun paid advertising on both Twitter and LinkedIn to reach a larger audience quickly.
   • DInvest in search engine optimization (SEO) to rank for high-intent keywords.
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A company's marketing team is planning their lead generation strategy for the next fiscal year. They have a clear business goal to increase revenue by 20%. They want to align their lead generation efforts with this goal. What is the first step they should take?

   • AHire more sales representatives to handle the expected increase in leads.
   • BDefine specific lead generation KPIs, such as the number of qualified leads needed to achieve the revenue target.
   • CImmediately launch a new social media campaign to generate more leads.
   • DPurchase a new marketing automation tool to improve lead capture.
   Reveal Solution Discussion Select an answer first
4. 18expert · hard

   A company has a lead scoring model that includes both demographic and behavioral criteria. They notice that leads with high demographic scores (e.g., matching ideal company size) are being passed to sales, but many are not engaging with any content. Sales wants to focus on engaged leads. What is the best adjustment?

   • AAdd a minimum engagement threshold that a lead must meet before being passed to sales, regardless of demographic score.
   • BLower the overall threshold for passing leads to sales so that more leads are passed, including engaged ones.
   • CIncrease the point values for demographic criteria so that high demographic scores outweigh low engagement.
   • DRemove demographic criteria from the scoring model entirely and score only on behavioral engagement.
   Reveal Solution Discussion Select an answer first
5. 19expert · hard

   A company uses Salesforce and wants to ensure that leads captured from a trade show are quickly assigned to the correct sales representative based on territory. They also want to avoid duplicate leads. What is the best approach?

   • AUse a third-party tool to sync leads, but do not configure any assignment rules in Salesforce.
   • BCreate a separate lead record in Marketing Cloud Account Engagement for each trade show attendee and then import them into Salesforce without any deduplication.
   • CUse the Salesforce connector to sync leads, and configure assignment rules and duplicate management in Salesforce.
   • DManually assign leads in Marketing Cloud Account Engagement and then sync to Salesforce.
   Reveal Solution Discussion Select an answer first
6. 20foundation · easy

   What is the purpose of A/B testing in the context of optimizing a lead generation strategy?

   • ATo randomly assign leads to different sales representatives
   • BTo compare two versions of a marketing asset to determine which performs better
   • CTo test the email deliverability of different ISPs
   • DTo ensure that all leads receive the same experience
   Reveal Solution Discussion Select an answer first