A healthcare company uses Pardot. They want to route leads to sales only when they have a high score and match their target customer profile. They also want to ensure that leads that do not match the profile are still nurtured. What should the admin recommend?

Use lead grading only and route all leads that match the profile to sales, regardless of engagement.

Use lead nurturing to send a series of emails to all leads, and route all leads to sales after they open a certain number of emails.

Use lead scoring to measure engagement and lead grading to measure fit, then route leads that meet both thresholds to sales and nurture the rest.

Use lead scoring only and route all leads with a high score to sales, regardless of fit.

What is the recommended approach for handling a lead that has a low score and low grade?

Route to sales for immediate follow-up

Delete the lead from the system

Assign to the highest-performing salesperson

Route to marketing for further nurturing or a low-priority queue

A technology company uses Pardot. They have two sales teams: one handles existing customers (upsell) and the other handles new prospects. The admin needs to route leads to the correct team based on whether the lead is an existing customer and their lead score. What should the admin do?

Use lead scoring to measure engagement, and use assignment rules to route leads to the upsell team if they are existing customers and to the new prospect team if they are not, based on score thresholds.

Route all leads to the new prospect team, and let them manually identify existing customers.

Use lead nurturing to send different content to existing customers and new prospects, and route all leads to a single sales team.

Use lead grading to measure fit, and route all leads with a high grade to the upsell team.

Why is it important to route unqualified leads to a nurturing program rather than discarding them?

To avoid overloading the sales team with low-quality leads

To increase the total number of leads in the database

To comply with data retention regulations

To ensure they are not lost and can be developed into future opportunities

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 6Objective 3

Given a Scenario, Recommend a Model to Route Qualified and Unqualified Leads Across the Business. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Part of the LEAD QUALIFICATION domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

14questions here

3free pages

4concepts

7%of the exam

Questions 1–5

1application · medium
A healthcare company uses Pardot. They want to route leads to sales only when they have a high score and match their target customer profile. They also want to ensure that leads that do not match the profile are still nurtured. What should the admin recommend?
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2foundation · easy
What is the recommended approach for handling a lead that has a low score and low grade?
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3expert · hard
A technology company uses Pardot. They have two sales teams: one handles existing customers (upsell) and the other handles new prospects. The admin needs to route leads to the correct team based on whether the lead is an existing customer and their lead score. What should the admin do?
Select an answer first
4foundation · easy
A business wants to ensure that leads from a high-value segment are always routed to a specialized sales team, regardless of their current score. Which routing model best fits this goal?
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5foundation · easy
Why is it important to route unqualified leads to a nurturing program rather than discarding them?
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