Given a Scenario, Recommend a Model to Route Qualified and Unqualified Leads Across the Business. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6application · medium

   A marketing agency uses Pardot. They have a sales team that only wants to follow up with leads that have a high score. Leads with a low score should be automatically added to a nurturing program. What should the admin configure?

   • ACreate a lead scoring model and use automation rules to route leads above the threshold to sales and leads below the threshold to a nurturing program.
   • BCreate a lead grading model and route all leads with a high grade to sales, and all other leads to a low-priority queue.
   • CUse lead nurturing to send a series of emails to all leads, and route all leads to sales after they complete a form.
   • DRoute all leads to sales and let the sales team manually identify which ones to nurture.
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   Which model is primarily used to keep leads engaged with relevant content over time, even if they are not yet ready to buy?

   • ALead grading
   • BLead nurturing
   • CLead routing
   • DLead scoring
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   A company wants to ensure that leads with high engagement but poor fit are not sent to sales immediately. Which routing model should be recommended?

   • ARoute to sales based on score alone
   • BRoute to marketing for nurturing until fit improves
   • CRoute to a generic lead pool
   • DRoute to a low-priority queue for sales
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   In Marketing Cloud Account Engagement, which model is used to evaluate a lead's fit with the ideal customer profile based on attributes such as industry, company size, and job role?

   • ALead grading
   • BLead nurturing
   • CLead scoring
   • DLead routing
   Reveal Solution Discussion Select an answer first
6. 10application · medium

   A B2B software company uses Pardot to manage leads. They have a small sales team that only wants to follow up with leads that have a high score and match their ideal customer profile. Marketing wants to continue engaging lower-scored leads. Which model should the admin recommend?

   • AUse lead nurturing to automatically send all leads to sales after a certain number of email clicks.
   • BUse lead scoring to assign points for engagement and lead grading to assign points for fit, then route only leads that meet both thresholds to sales.
   • CUse lead scoring only and route all leads with any score to sales, letting the sales team decide which ones to pursue.
   • DUse lead grading only and route all leads that match the ideal customer profile to sales, regardless of engagement.
   Reveal Solution Discussion Select an answer first