A lead has achieved a high score and high grade, indicating strong engagement and excellent fit. According to best practices, how should this lead be routed?

To a generic lead pool for any salesperson to claim

To a low-priority queue for later follow-up

To a marketing nurturing program for further engagement

To the appropriate sales team or business unit for immediate follow-up

A manufacturing company uses Pardot. They have two sales teams: one handles enterprise accounts and the other handles small business accounts. The admin needs to route leads to the correct team based on company size and lead score. What should the admin do?

Create a single lead scoring model and route all leads above the threshold to the enterprise team, regardless of company size.

Create a lead grading model that assigns points for company size, and route all leads with a high grade to the enterprise team.

Use lead nurturing to send different content to enterprise and small business leads, and route all leads to a single sales team.

Create a lead scoring model that assigns points for engagement, and use assignment rules to route leads to the appropriate team based on company size and score.

Which criteria are commonly used to determine how to route a qualified lead to the appropriate sales team?

Lead score, readiness, and segment

Number of marketing emails sent

A nonprofit organization uses Pardot to manage donor leads. They have a small development team that only wants to contact major donors. Leads that do not meet the major donor criteria should be kept engaged for future fundraising campaigns. What should the admin configure?

Use lead nurturing to send a monthly newsletter to all leads, and route all leads to development after they open three emails.

Create a lead scoring model that assigns points for donation history and engagement, and route leads above a threshold to the development team; route all others to a nurturing program.

Create a lead grading model that assigns points for income level, and route all leads with high income to development; ignore all other leads.

Route all leads to the development team and let them manually filter out non-major donors.

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 6Objective 3

Given a Scenario, Recommend a Model to Route Qualified and Unqualified Leads Across the Business. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the LEAD QUALIFICATION domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

14questions here

3free pages

4concepts

7%of the exam

Questions 11–14

11foundation · easy
A lead has achieved a high score and high grade, indicating strong engagement and excellent fit. According to best practices, how should this lead be routed?
Select an answer first
12application · medium
A manufacturing company uses Pardot. They have two sales teams: one handles enterprise accounts and the other handles small business accounts. The admin needs to route leads to the correct team based on company size and lead score. What should the admin do?
Select an answer first
13foundation · easy
Which criteria are commonly used to determine how to route a qualified lead to the appropriate sales team?
Select an answer first
14application · medium
A nonprofit organization uses Pardot to manage donor leads. They have a small development team that only wants to contact major donors. Leads that do not meet the major donor criteria should be kept engaged for future fundraising campaigns. What should the admin configure?
Select an answer first

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