Describe the Benefits of Salesforce Engage. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16application · medium

   A marketing manager wants to increase the reach of a new campaign by enabling sales reps to share approved content with their prospects. The manager also wants to track how many prospects open and click the content shared by reps. Which Salesforce Engage feature should the manager rely on?

   • AMarketing Cloud Journey Builder
   • BEinstein Engagement Scoring
   • CEngagement History and real-time alerts
   • DContent sharing and tracking
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A marketing team wants to increase the number of prospects who engage with their content. They plan to have sales reps share content during the sales process. What is the primary benefit of Salesforce Engage for the marketing team?

   • AIt replaces the need for any marketing automation.
   • BIt automatically creates new leads from social media.
   • CIt provides detailed analytics on website traffic.
   • DIt extends the marketing team's reach through the sales team.
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   A marketing team wants to amplify a new product launch by having sales reps share a series of approved emails and documents with their prospects. The team also wants to see which reps' shares generate the most engagement. What should the marketing team use to achieve this?

   • ASalesforce Files
   • BSalesforce Campaigns
   • CSalesforce Inbox
   • DSalesforce Engage
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A sales rep at a B2B company is preparing for a call with a prospect who has been receiving marketing emails. The rep wants to see the prospect's recent email interactions and use a marketing-approved template for a follow-up, all without leaving the CRM. What should the rep use?

   • ASalesforce Inbox
   • BSalesforce Engage
   • CMarketing Cloud Connect
   • DEinstein Activity Capture
   Reveal Solution Discussion Select an answer first
6. 20expert · hard

   A sales manager wants to increase the team's responsiveness to prospects who are actively engaging with marketing content. The team is already using Salesforce Engage, but reps are missing follow-up opportunities because they don't check the Engage dashboard frequently. What should the manager do to improve responsiveness?

   • ACreate a report of engaged prospects and share it weekly
   • BAsk reps to check the dashboard every hour
   • CEnable real-time engagement alerts for the sales team
   • DUse Salesforce Inbox to track emails
   Reveal Solution Discussion Select an answer first