A company has a complex sales cycle with multiple stakeholders. The sales team wants to see which stakeholders are engaging with marketing content to tailor their approach. The marketing team wants to ensure that engagement data is accurate and up-to-date. What should the company do?

Use Marketing Cloud Journey Builder to track engagement

Use Salesforce Reports to aggregate engagement data

Use Salesforce Engage to track engagement on each contact and lead record

Use a shared spreadsheet to track engagement manually

A marketing team wants to ensure that all content shared by sales reps is on-brand and up-to-date. They are concerned that reps might share outdated or unapproved content. What should the marketing team do?

Use Salesforce Files to store content

Send a list of approved content to reps via email

Use Salesforce Engage's content library with version control and approval workflows

Rely on reps to check with marketing before sharing

What is a key benefit of Salesforce Engage for marketing teams?

It gives marketers the ability to control the sales pipeline

It enables marketers to influence prospects through sales interactions

It automates the lead nurturing process for marketing

It allows marketers to see which sales reps are most effective at closing deals

A sales rep is preparing for a meeting with a prospect who has been receiving marketing emails. The rep wants to know which emails the prospect opened and which links they clicked, as well as see the prospect's overall engagement score. What should the rep use?

Salesforce Reports on email activity

Salesforce Engage's engagement history and scoring

Salesforce Inbox's email tracking

A company uses Salesforce CRM and Marketing Cloud. The sales team wants to see real-time engagement data on leads, but the marketing team is concerned about data privacy and wants to control which engagement data is visible to sales. What should the company configure?

Salesforce Communities for external sharing

Salesforce Engage with appropriate sharing settings and permission sets

Salesforce Shield with encryption only

Marketing Cloud Connect with no additional settings

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 9Objective 2

Describe the Benefits of Salesforce Engage. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the SALESFORCE ENGAGE domain, which accounts for 5% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

26questions here

6free pages

4concepts

5%of the exam

Questions 11–15

11expert · hard
A company has a complex sales cycle with multiple stakeholders. The sales team wants to see which stakeholders are engaging with marketing content to tailor their approach. The marketing team wants to ensure that engagement data is accurate and up-to-date. What should the company do?
Select an answer first
12expert · hard
A marketing team wants to ensure that all content shared by sales reps is on-brand and up-to-date. They are concerned that reps might share outdated or unapproved content. What should the marketing team do?
Select an answer first
13foundation · easy
What is a key benefit of Salesforce Engage for marketing teams?
Select an answer first
14expert · hard
A sales rep is preparing for a meeting with a prospect who has been receiving marketing emails. The rep wants to know which emails the prospect opened and which links they clicked, as well as see the prospect's overall engagement score. What should the rep use?
Select an answer first
15expert · hard
A company uses Salesforce CRM and Marketing Cloud. The sales team wants to see real-time engagement data on leads, but the marketing team is concerned about data privacy and wants to control which engagement data is visible to sales. What should the company configure?
Select an answer first

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