What is the primary purpose of Salesforce Engage for sales teams?

To manage the company's social media accounts

To provide sales teams with marketing insights and content to use in their customer interactions

To automate the creation of marketing campaigns without marketer involvement

To replace the marketing team's role in lead generation

A sales rep wants to send a follow-up email to a prospect who just viewed a pricing page on the company website. The rep wants to use a template that marketing has approved. What should the rep do?

Use a personal email account to send the follow-up.

Create a new email from scratch in the CRM.

Ask marketing to send the email on the rep's behalf.

Use Salesforce Engage to access the marketing-approved content library and send the email.

How does Salesforce Engage benefit marketing teams?

It replaces the need for marketing automation

It automates the creation of marketing content

It extends marketing's reach by enabling sales teams to share marketing content

It provides marketers with detailed analytics on sales performance

A marketing team wants to increase the conversion rate of a campaign by having sales reps follow up with prospects who have shown interest but have not yet converted. The team wants to provide reps with the most relevant content and real-time alerts. What should the team do?

Use Salesforce Campaigns to track prospects and assign tasks

Use Salesforce Engage to provide reps with real-time alerts and a content library

Send a weekly email to reps with a list of interested prospects

Use Marketing Cloud's automation studio to send follow-up emails

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 9Objective 2

Describe the Benefits of Salesforce Engage. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Part of the SALESFORCE ENGAGE domain, which accounts for 5% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

26questions here

6free pages

4concepts

5%of the exam

Questions 21–25

21foundation · easy
What is the primary purpose of Salesforce Engage for sales teams?
Select an answer first
22application · medium
A sales rep wants to send a follow-up email to a prospect who just viewed a pricing page on the company website. The rep wants to use a template that marketing has approved. What should the rep do?
Select an answer first
23foundation · easy
How does Salesforce Engage benefit marketing teams?
Select an answer first
24application · medium
A company wants to bridge the gap between marketing and sales by giving sales reps access to marketing insights and content directly within their daily workflow. Which tool is designed specifically for this purpose?
Select an answer first
25expert · hard
A marketing team wants to increase the conversion rate of a campaign by having sales reps follow up with prospects who have shown interest but have not yet converted. The team wants to provide reps with the most relevant content and real-time alerts. What should the team do?
Select an answer first

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