Given a Lead Qualification Standard, Classify Qualified and Unqualified Leads/prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A marketing team uses a lead qualification standard that requires a lead to have a valid business email, a job title of Manager or above, and an active project timeline within 6 months. A lead record shows: Email = john.doe@personalmail.com, Job title = Director, Project timeline = 3 months. How should this lead be classified?

   • AUnqualified, because the project timeline is too short
   • BQualified, because the job title is Director and the timeline is 3 months
   • CQualified, because the job title and timeline meet the standard
   • DUnqualified, because the email is not a business email
   Reveal Solution Discussion Select an answer first
2. 12expert · hard

   A company is revising its lead qualification standard. The sales team wants to prioritize leads with high engagement, while the marketing team wants to ensure a minimum fit (company size and job title). They decide to use a scoring model where a lead must have a minimum fit score of 30 AND a minimum engagement score of 20. A lead has a fit score of 35 and an engagement score of 15. How should this lead be classified?

   • AQualified, because the fit score is above the minimum
   • BQualified, because the total score is above 50
   • CUnqualified, because the fit score is not high enough
   • DUnqualified, because the engagement score is below the minimum
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   Which of the following best describes a lead qualification standard in Marketing Cloud Account Engagement?

   • AA scoring model that assigns points based on demographic and behavioral attributes.
   • BA list of all leads that have been converted to opportunities in the CRM.
   • CA set of rules that automatically sends a thank-you email after a form submission.
   • DA documented set of criteria that defines what makes a lead qualified or unqualified.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A company's lead qualification standard requires a lead to have a company size of 100+ employees, a job title of VP or above, and a recent demo request. A lead record shows: Company size = 150, Job title = Senior Manager, Demo requested = Yes. How should this lead be classified?

   • AQualified, because the company size and demo request are met
   • BUnqualified, because the job title is below VP
   • CUnqualified, because the company size is too small
   • DQualified, because the demo was requested
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   A marketing team uses a lead scoring model where a lead is qualified if they score at least 50 points. Points are awarded as follows: Job title (Director = 30, Manager = 20), Company size (500+ = 20, 100-499 = 10), and Engagement (Email click = 10, Webinar = 15). A lead has a score of 45. According to the standard, how should this lead be classified?

   • AUnqualified, because the score is below the threshold
   • BQualified, because the score is close to the threshold
   • CQualified, because the lead has a Director title
   • DUnqualified, because the lead did not attend a webinar
   Reveal Solution Discussion Select an answer first