A company uses a lead qualification standard that requires a lead to have a company size of 200+ employees, a job title of Manager or above, and a score of at least 40 points from engagement activities. A lead record shows: Company size = 150, Job title = Director, Engagement score = 50. How should this lead be classified?

Qualified, because the engagement score is above 40

Unqualified, because the job title is not C-level

Unqualified, because the company size is below the threshold

Qualified, because the job title and engagement score are high

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 6Objective 2

Given a Lead Qualification Standard, Classify Qualified and Unqualified Leads/prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Part of the LEAD QUALIFICATION domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

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Questions 16–16

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A company uses a lead qualification standard that requires a lead to have a company size of 200+ employees, a job title of Manager or above, and a score of at least 40 points from engagement activities. A lead record shows: Company size = 150, Job title = Director, Engagement score = 50. How should this lead be classified?
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Given a Lead Qualification Standard, Classify Qualified and Unqualified Leads/prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–16

Keep studying — LEAD QUALIFICATION