Develop and Recommend a Data and Asset Migration Strategy. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11foundation · easy

   What is the primary benefit of using automation tools for data migration?

   • ATo reduce manual effort and minimize human error
   • BTo automatically delete source data after migration
   • CTo eliminate the need for data validation
   • DTo guarantee that no data is lost during migration
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   Which activity is an example of a data validation check during migration?

   • ADesigning the target data model
   • BComparing record counts between source and target systems
   • CTraining users on the new system
   • DCreating a backup of the source data
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   During a data migration to Account Engagement, the team discovers that the legacy system stores phone numbers with various formats, including parentheses, dashes, and spaces. The target field in Account Engagement expects a standard 10-digit format. What should the migration plan include to ensure data quality?

   • AImport the phone numbers as-is and rely on users to clean them up later.
   • BCreate a transformation rule to strip non-numeric characters and validate the resulting 10-digit number before import.
   • CUse a separate custom field for each phone number format.
   • DSkip importing phone numbers entirely to avoid format issues.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A marketing team is migrating from a legacy marketing automation platform to Marketing Cloud Account Engagement. The legacy system stores lead source as a single text field with values like 'Webinar - Q3', 'Trade Show - East', and 'PPC - Brand'. The target Account Engagement field is a picklist with limited values. The team needs to preserve the granularity for reporting but also ensure the picklist field is populated correctly. What should the migration plan include?

   • ACreate a transformation rule that maps legacy values to the closest picklist value and stores the original value in a separate custom field.
   • BImport all legacy values as-is into the picklist field by expanding the picklist to include every unique value.
   • CDrop the legacy field entirely and rely on the new picklist values going forward.
   • DMap the legacy text field directly to the picklist field and let the import fail for unmapped values.
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   What is the primary goal of data mapping in a migration project?

   • ATo assign new IDs to all records in the target system
   • BTo delete duplicate records from the source system
   • CTo create a backup of the source data
   • DTo match source data fields to target fields in the new system
   Reveal Solution Discussion Select an answer first