Develop and Recommend a Data and Asset Migration Strategy. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 7)

Questions 31–35

1. 31application · medium

   A company is migrating its marketing assets to Account Engagement. They have hundreds of emails and landing pages, but only a few are actively used in current campaigns. The migration team has limited time and wants to minimize disruption. What is the most appropriate asset migration strategy?

   • AMigrate only the assets that are currently active and archive the rest in the legacy system.
   • BPrioritize migration based on usage and business impact, migrating high-priority assets first and validating them before moving lower-priority ones.
   • CMigrate all assets in alphabetical order to ensure nothing is missed.
   • DMigrate all assets in one batch to save time, regardless of complexity.
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2. 32application · medium

   A company is migrating its customer data to Account Engagement. The data includes fields that need to be concatenated, such as first and last name, and other fields that need to be split, such as full address into street, city, and postal code. The migration team wants to automate this process. What is the best tool or approach?

   • AExport the data to Excel and manually edit each row.
   • BUse a data transformation tool or script to perform the field mapping and transformation before import.
   • CUse the Account Engagement import wizard to manually map and transform fields.
   • DUse a third-party integration tool that directly copies the data without transformation.
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4. 33expert · hard

   A marketing agency is migrating its clients' assets to Account Engagement. Each client has different branding guidelines and asset usage. The agency wants to ensure that assets are migrated consistently and that version control is maintained. What is the best approach?

   • ALet each client manage their own asset migration independently.
   • BCreate a standardized asset migration checklist and apply it to each client, while maintaining a version history for each asset.
   • CMigrate all assets for all clients in a single batch to save time.
   • DUse a single template for all clients to simplify the migration.
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5. 34expert · hard

   A company is migrating its lead data to Account Engagement. The legacy system has a field for 'Lead Score' that is calculated differently from the target system's scoring model. The company wants to preserve the historical lead score for reporting but also wants the new scoring model to be applied going forward. What is the best migration strategy?

   • ADiscard the legacy lead score and only use the new scoring model.
   • BUse a transformation rule to convert the legacy score to the new scoring model.
   • CStore the legacy lead score in a custom field and leave the target lead score field empty for recalculation.
   • DMap the legacy lead score directly to the target lead score field.
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6. 35foundation · easy

   What is the purpose of implementing validation checks after a data migration?

   • ATo speed up the migration process by reducing the amount of data transferred
   • BTo ensure data accuracy, completeness, and integrity in the target system
   • CTo automatically fix any data errors found in the source system
   • DTo delete any data that does not meet the target system's requirements
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