Develop and Recommend a Data and Asset Migration Strategy. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is the purpose of creating an asset inventory before migration?

   • ATo delete unused assets from the source system
   • BTo assign new names to all assets in the target system
   • CTo identify all existing assets and their attributes for migration planning
   • DTo automatically migrate all assets without manual intervention
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   After migrating to Account Engagement, the marketing team is struggling to find assets and is unsure how to use the new system. What should the migration plan include to address this?

   • AA request for more budget to hire additional staff.
   • BA rollback to the legacy system if users are unhappy.
   • CPost-migration support and training for the marketing team.
   • DA data cleanup of all legacy assets.
   Reveal Solution Discussion Select an answer first
4. 18expert · hard

   A company is migrating from a legacy system to Account Engagement. The legacy system has a field for 'Industry' that contains free-text values like 'Technology', 'Tech', 'IT Services', and 'Software'. The target field is a picklist with 'Technology', 'Healthcare', and 'Finance'. The company wants to ensure accurate reporting. What is the best migration strategy?

   • AImport the free-text values as-is into a text field and do not use the picklist.
   • BMap all free-text values to the closest picklist value and store the original value in a custom field.
   • CDiscard the industry data and leave the field blank.
   • DCreate a new picklist value for each unique free-text value.
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A marketing operations team is planning to migrate assets to Account Engagement. They have a mix of emails, landing pages, and templates, some of which are outdated or rarely used. The team wants to reduce the migration effort and avoid cluttering the new system. What should they do first?

   • ADelete all assets that are not used in the last 90 days.
   • BCreate an inventory of all assets and categorize them by usage and business impact.
   • CMigrate all assets to ensure nothing is lost.
   • DAsk each marketing team member to manually export their own assets.
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   After migrating to Account Engagement, the marketing team notices that some assets are not performing as well as they did in the legacy system. What should the team do to optimize performance?

   • AMonitor asset performance and make adjustments based on data.
   • BIgnore the performance drop as it is likely temporary.
   • CRevert to the legacy system for those assets.
   • DDelete the underperforming assets.
   Reveal Solution Discussion Select an answer first