Given a Scenario, Design a Sequence of Events in Pardot to Complete a Marketing Initiative (assets, Trigger Points, Notifications, Etc.). MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   Which of the following is an example of a trigger point in a Pardot sequence?

   • AA prospect clicks a link in an email
   • BA prospect's score is updated by an automation rule
   • CA prospect is added to a static list manually
   • DA prospect is assigned to a sales user
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   A marketing team wants to ensure that a prospect who has not engaged with any emails in a 3-step sequence is assigned a lower score to reflect their inactivity. What sequence step should be added at the end of the sequence to achieve this?

   • AA 'Create Task' step for a sales rep to manually adjust the score
   • BA 'Completion Action' that removes the prospect from the sequence
   • CA 'Notification' step to alert the marketing team
   • DA 'Change Score' step that subtracts points
   Reveal Solution Discussion Select an answer first
4. 8application · medium

   A marketing team is designing a sequence to qualify leads. After the first email, they want to send a product demo invitation to prospects who clicked a link in the email, and a different 'more information' email to those who did not click. Which sequence feature should be used to create these two different paths?

   • AA notification to the sales team
   • BA second trigger point on the email
   • CBranching rule based on the 'Clicked Link' action
   • DA completion action on the first email
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   A marketer wants to ensure that a sales representative follows up with a prospect after a sequence step. Which sequence step should be used?

   • ASend a notification
   • BUpdate the prospect's score
   • CAdd the prospect to a list
   • DCreate a task
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   A marketer wants to notify the sales team when a prospect has viewed a specific landing page. What should be configured in the sequence?

   • AA scoring step that increases the prospect's score
   • BA notification step that sends an email to the sales team
   • CAn email step that sends a confirmation to the prospect
   • DA task step that creates a follow-up task for the sales team
   Reveal Solution Discussion Select an answer first