A marketing operations manager is troubleshooting a data discrepancy. The 'Lead Source' field in Pardot shows 'Web' for a prospect, but the 'Lead Source' field in Salesforce shows 'Trade Show'. The connector is enabled and the field is mapped. What is the most likely cause of this discrepancy?

The prospect has been assigned to a different user in Salesforce.

The 'Lead Source' field is not a standard field in Salesforce.

The prospect was created in Pardot before the connector was enabled.

The field mapping is set to 'One-Way' from Pardot to Salesforce, so the Salesforce value is not syncing back.

A marketing admin is setting up Pardot and wants to ensure that the sales team can see prospect activity (e.g., email opens, form submissions) directly on the Salesforce Lead and Contact records. What is the most critical technical setup step to achieve this?

Create a custom report in Salesforce to display activities.

Install the Pardot Lightning App.

Enable the 'Activity' sync in the connector settings.

Enable the 'Prospect' sync in the connector settings.

A company has a custom object in Salesforce that stores 'Product Interest'. They want to use this data in Pardot for segmentation. What is the most appropriate way to make this data available in Pardot?

Use a Salesforce report to send the data to Pardot via email.

Create a custom field in Pardot and manually export/import the data.

Use the connector's custom object sync feature to map the custom object to Pardot.

Ask the Salesforce admin to convert the custom object to a standard object.

How can technical setup decisions affect data integrity in Marketing Cloud Account Engagement?

By setting the color scheme of the user interface, which affects how users perceive data accuracy.

By determining how fields are mapped and validated, which influences the accuracy and consistency of stored data.

By defining the email template design, which ensures that all data entered is correct.

By controlling the physical location of data centers, which is the only factor in data integrity.

A consultant is configuring the Pardot connector for a client. The client wants to ensure that when a prospect is deleted in Salesforce, it is also deleted in Pardot. What is the correct way to configure this in the connector settings?

Use a Pardot automation rule to delete prospects without a Salesforce ID.

Manually delete the prospects in Pardot after deleting them in Salesforce.

Set up a workflow rule in Salesforce to delete the Pardot prospect.

Enable the 'Delete Prospects' option in the connector's sync settings.

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 2Objective 1

Articulate the Implications and Importance of Technical Setup. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the ACCOUNT CONFIGURATION domain, which accounts for 14% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

15questions here

3free pages

2concepts

14%of the exam

Questions 11–15

11expert · hard
A marketing operations manager is troubleshooting a data discrepancy. The 'Lead Source' field in Pardot shows 'Web' for a prospect, but the 'Lead Source' field in Salesforce shows 'Trade Show'. The connector is enabled and the field is mapped. What is the most likely cause of this discrepancy?
Select an answer first
12application · medium
A marketing admin is setting up Pardot and wants to ensure that the sales team can see prospect activity (e.g., email opens, form submissions) directly on the Salesforce Lead and Contact records. What is the most critical technical setup step to achieve this?
Select an answer first
13application · medium
A company has a custom object in Salesforce that stores 'Product Interest'. They want to use this data in Pardot for segmentation. What is the most appropriate way to make this data available in Pardot?
Select an answer first
14foundation · easy
How can technical setup decisions affect data integrity in Marketing Cloud Account Engagement?
Select an answer first
15application · medium
A consultant is configuring the Pardot connector for a client. The client wants to ensure that when a prospect is deleted in Salesforce, it is also deleted in Pardot. What is the correct way to configure this in the connector settings?
Select an answer first

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