You can see it againUnder pressure people bring back shapes and positions long after the wording has gone.
Picture superiority · Shepard 1967, Standing 1973
MICROSOFTMicrosoft Certified:Dynamics 365 Sales AI Consultant Associate
The Microsoft Certified: Dynamics 365 Sales AI Consultant Associate certification validates your ability to design and implement AI-enhanced sales solutions in Dynamics 365 Sales. It is aimed at professionals who support intelligent seller workflows across the lead-to-cash process. Earning it demonstrates your capability to optimize sales processes with AI-driven insights.
Exam formatMultiple choice and interactive components
Duration120 minutes
DeliveryPearson VUE
Passing score700
Free questions322
Content last reviewed 30 July 2026 · Up to date
The certification
What AB-210 proves, and what it asks of you
What this certification covers, who it is written for, and what the exam itself looks like on the day.
5domains
12objectives
65concepts
US $165exam fee
What it is
What this certification is
What it validates, who it is written for, and the experience it assumes.
About this certification
The Microsoft Certified: Dynamics 365 Sales AI Consultant Associate certification validates that you can design and configure AI-enhanced sales solutions using Dynamics 365 Sales. It targets professionals responsible for implementing intelligent seller workflows that align with revenue goals and process optimization.
Earning this certification demonstrates your ability to translate business requirements into practical seller workflows enhanced with conversational intelligence, predictive insights, and guided automation. You will work closely with sales, operations, and IT stakeholders to ensure solutions meet organizational objectives.
Who it’s for
This certification is for business analysts and functional consultants who design and implement AI-enhanced sales solutions using Dynamics 365 Sales. You will collaborate with sales, operations, and IT teams to optimize sales processes and align them with business goals. Candidates should be comfortable with configuring Dynamics 365 Sales features, deploying and managing agents, and tailoring AI-powered intelligence features to enhance seller workflows.
Recommended experience
It is highly recommended that candidates complete training in intermediate-level Microsoft Power Platform configuration before taking this certification exam. Interpreting an organization’s sales processes and seller experience; Building and extending model-driven apps; Building Power Automate cloud flows
The syllabus
What you’ll learn
Every domain and objective Microsoft measures, with the weight they carry on the exam.
The official Microsoft exam outline · checked 30 July 2026 · See the source
Configure Dynamics 365 Sales core features for AI
- Configure Sales
- Create and manage the product catalog
Optimize AI-driven sales
- Design an AI-first sales strategy
- Prepare to deploy agents
- Configure AI-powered intelligence and insights features
Qualify and prioritize leads by using AI
- Generate and nurture leads
- Automate lead qualification by using the Sales Qualification Agent
Develop deals by using intelligent opportunity research
- Optimize opportunity management
- Automate deal closing by using the Sales Close Agent
- Gather intelligence on sales deals by using the Sales Research Agent
Extend and enhance Sales
- Configure supporting apps and services
- Expand the sales footprint by using Microsoft Power Platform
On the day
The exam itself
Everything Microsoft publishes about sitting it, and nothing we inferred.
Prerequisites
No mandatory prerequisites — this certification has no required predecessor exam or credential.
Exam codeAB-210
CertificationDynamics 365 Sales AI Consultant Associate
Exam formatMultiple choice and interactive components
Duration120 minutes
Passing score700
DeliveryPearson VUE
LanguagesEnglish
PricingUS $165
Certification levelAssociate
After you pass
Where this credential goes next
The path Microsoft lays out, how the credential is kept, and where to book.
Step-by-step path to Microsoft Certified: Dynamics 365 Sales AI Consultant Associate
Credential earnedMicrosoft Certified: Dynamics 365 Sales AI Consultant Associate Associate level certification Renewal and maintenance
Renew eligible Certifications annually at no cost by completing a short online assessment. Stay current with the latest technologies and maintain your certification.
Learn more about renewal requirements Lifecycle status
This certification is currently active and available. Microsoft maintains this certification to validate current skills and industry relevance.
Exam status: ActiveMaintained by Microsoft
Exam registration
Register for the exam through Pearson VUE, Microsoft’s authorized testing partner.
Schedule your examVisit the official Microsoft certification page for exam policies and requirements.
View the official pageYour coach
And when you are serious, your coach Pip takes over
Your coach in the app reads what you have answered with the book closed and tells you one thing to do tonight. It will not count an answer you gave with the page open, and it will tell you when you are not ready.
See how the coach worksBefore you book
Questions people ask
Is any part of the AB-210 exam hands-on or lab-based?
Yes. In addition to multiple-choice items, AB-210 includes interactive components that simulate real-world scenarios.
If I fail AB-210, when can I retake it?
You must wait 24 hours after a first failed attempt, and 14 days before each subsequent attempt. There is no annual cap on attempts.
What job roles does the Dynamics 365 Sales AI Consultant Associate credential map to?
It aligns with roles such as business analyst and functional consultant, focusing on AI-enhanced sales solutions.
Can I recertify by passing a different Microsoft exam?
Yes. Earning a higher-level Microsoft certification can renew this credential without taking the AB-210 renewal assessment.
Information freshness · Content last reviewed on 2026-07-30 Up to date
Practice free questions 322 questions, free, no account needed.
The curriculum
The whole exam, mapped and written
Every domain, every objective, and every concept Microsoft measures — each one written out.
5domains
12objectives
65concepts
70free pages
The domains, and what sits inside them
Every objective below is a page you can open and practise now, without an account.
The official Microsoft exam outline · checked 30 July 2026 · See the source
1Configure Dynamics 365 Sales core features for AI51 questions
2Optimize AI-driven sales94 questions
3Qualify and prioritize leads by using AI48 questions
4Develop deals by using intelligent opportunity research76 questions
Not a table of contents
Every line on this map already opens
In front of every objective the practice pages are already there, free and without an account. This is one objective, opened.
Configure Sales7 pagesOpen →
Free in front of it
34 questions on this objective, five to a page. Every range above is a real page, open now, with no account.
Reading the map is not the same as knowing the ground
The curriculum tells you what is on the exam. Proving you know it is a different job — and it is the one the closed-book run does.
Free questions
322 questions. No account, no card.
The whole bank is open. 5 questions to a page, every answer explained, and a discussion thread on each one.
322questions
70pages
12objectives
Freealways
Browse by domain
Every objective, and every page range, is a link — so you can pick up exactly where you left off.
1Configure Dynamics 365 Sales core features for AI51 questions
2Optimize AI-driven sales94 questions
3Qualify and prioritize leads by using AI48 questions
4Develop deals by using intelligent opportunity research76 questions
What a practice page gives you
1Five to a page
Short enough to finish, long enough to matter.
2Every answer explained
Not only which one is right — why the others are wrong.
3A discussion on each
Ask, answer, and vote. Every question has its own thread.
A question, and the idea behind it
Every question comes from a concept
These are not trivia. Each one is written against a concept in the book, so when you get one wrong there is somewhere to go and find out why.
The visual book
See it once. Carry it into the exam.
The pages shown here come from our AI-900 book — an example of how each concept is written in plain language and, where the idea needs one, drawn as a full page you can take in at a glance.
65concepts
322free questions
Why a picture, and not another paragraph
Three reasons, and each one is a real finding rather than a slogan.
You can see it againThe whole idea at onceWhere it starts, what happens in the middle, what comes out, and the mistake to avoid.
Multimedia principle · MayerThe look-alikes sit togetherThe pairs the exam tests are drawn side by side, so the difference is seen, not told.
Dual coding · PaivioWhat one page is made of
You are never asked to read a poster here — only to see how one is built. After that, every other page is legible at a glance.
1A numbered strip on top
The idea as a sequence, followed with a finger before a word is read.
2Panels for the parts
What it is, how the machine learns it, when it is the right tool.
3The trap, framed
The distinction the exam tests, given its own box instead of buried in prose.
4One line at the bottom
The sentence to carry into the exam room.
Open book, on purpose
Answer it with the picture beside you
This is the part that teaches. The illustration and the written explanation stay where they are while you work, so a scenario stops being a memory test and becomes something you can simply look at.
It teaches · it does not count
A smartphone uses AI to unlock when the owner looks at the camera. Which AI capability is being used?
AImage classification
BFacial recognition
COptical character recognition
DObject detection
Look at the five steps. Detect finds a face, align straightens it, encode turns it into numbers, search compares it with a stored face, and decide answers one question: is this the same person? Classification would only say “a face”. Detection would only draw a box. Neither decides whose.
Then the page shuts, and it starts counting
The same questions come back with the book closed — that run is the one that counts. After it, your coach picks one thing for tonight, sized to the time you have, and brings pages back before you lose them.
Testing effect · Roediger & Karpicke 2006 · spacing effect · Cepeda et al. 2006
Official resources
Straight from Microsoft
Where the exam is defined, scheduled and scored.
1official link
65concepts mapped
The source
Microsoft’s own pages
We link to them rather than repeat them, so nothing here goes stale behind them.
Checked against the source
Every objective on the official Microsoft outline already has questions here
We build from the official skills outline, not from a summary of it — 12 objectives, 65 concepts written under them, and free questions against every one. When Microsoft changes the outline, this page changes with it.
12objectives on the outline→65concepts written→322free questions
An official page tells you what will be asked. It cannot tell you what you will get right.
That is the only question worth answering the night before, and no link answers it. You answer it by taking the questions with the book closed, and seeing what comes back.