Generate and Nurture Leads AB-210 Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A sales organization wants to implement predictive lead scoring to prioritize leads for their sales team. They have historical data on leads and their conversion outcomes. They want to create a model that uses this data to predict which leads are most likely to convert. What is the first step you should take?

   • AEnable the predictive scoring feature in the system settings.
   • BRetrain the default model with the historical data.
   • CCreate a new predictive scoring model and select the historical data as the training data.
   • DDefine the scoring criteria manually based on the sales team's experience.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   Which of the following is a key component of a predictive scoring model in Dynamics 365 Sales?

   • AA set of predefined email templates
   • BA score that ranges from 0 to 100
   • CA collection of product catalog items
   • DA list of sales territories
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4. 13expert · medium

   A company wants to automate the creation of opportunities from qualified leads, but they also need to ensure that certain leads are not automatically qualified because they require manual review. The company has a custom field on the lead record called 'Requires Manual Review'. What should you do?

   • AEnable the automatic qualification setting and then manually unqualify leads that require review.
   • BCreate a workflow that checks the 'Requires Manual Review' field and only creates an opportunity if the field is not set.
   • CUse a business rule to block qualification for leads with the 'Requires Manual Review' field set.
   • DCreate a separate lead entity for leads that require manual review.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A sales organization wants to implement predictive lead scoring. The admin has enabled the feature and selected the historical lead data. The model has been published, but the sales team reports that the scores appear as '---' for all new leads. The leads are being created via a custom portal. What is the most likely cause?

   • AThe leads are not being synchronized with the scoring model because they are created through a custom portal.
   • BThe scoring model is set to only score leads that have been qualified.
   • CThe leads lack a required attribute such as the estimated revenue.
   • DThe model has not been activated or published after training.
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   After deploying a predictive lead scoring model, the sales team notices that the scores are not differentiating well between leads that convert and those that do not. You need to assess the model's effectiveness. Which metric should you review to understand how well the model separates converted and non-converted leads?

   • ARecall
   • BPrecision
   • CAccuracy
   • DLift
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