SALESFORCE

Salesforce Certified Marketing Cloud Engagement Consultant

MARKETING-CLOUD-ENGAGEMENT-CONSULTANT

The Salesforce Certified Marketing Cloud Engagement Consultant certification validates your ability to design, build, and implement marketing journeys and campaigns using Marketing Cloud Engagement. It is for marketers and consultants who translate business goals into effective, data-driven customer communications. Earning it proves you can deliver personalized, multi-channel marketing experiences that drive engagement and business results.

Practice Free Questions

10Domains

41Objectives

165Practice pages

753Free questions

MARKETING-CLOUD-ENGAGEMENT-CONSULTANT free practice questions

Choose any objective and open any question page — no sign-in required.

Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

34 questions · 7 pages

Questions 1–5 6–10 11–15 16–20 21–25 26–30 31–34

Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).

21 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–21

Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).

34 questions · 7 pages

Questions 1–5 6–10 11–15 16–20 21–25 26–30 31–34

Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.

16 questions · 4 pages

Questions 1–5 6–10 11–15 16–16

Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).

23 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–23

Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).

17 questions · 4 pages

Questions 1–5 6–10 11–15 16–17

Given a narrative data flow, select the correct data flow diagram that depicts that data flow.

17 questions · 4 pages

Questions 1–5 6–10 11–15 16–17

Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.

10 questions · 2 pages

Questions 1–5 6–10

Given a customer scenario, determine the factors to consider when scaling the solution.

34 questions · 7 pages

Questions 1–5 6–10 11–15 16–20 21–25 26–30 31–34

Articulate how data construct will drive one-to-one messaging and content.

18 questions · 4 pages

Questions 1–5 6–10 11–15 16–18

Explain the purpose of IP Warming and make a recommendation based on customer needs.

19 questions · 4 pages

Questions 1–5 6–10 11–15 16–19

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).

14 questions · 3 pages

Questions 1–5 6–10 11–14

Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).

19 questions · 4 pages

Questions 1–5 6–10 11–15 16–19

Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.

22 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–22

Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).

13 questions · 3 pages

Questions 1–5 6–10 11–13

Given a scenario, troubleshoot issues regarding Reply Mail Management.

8 questions · 2 pages

Questions 1–5 6–8

Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).

19 questions · 4 pages

Questions 1–5 6–10 11–15 16–19

Explain how the information in data views and tracking extracts are accessed.

10 questions · 2 pages

Questions 1–5 6–10

Compare and contrast standard reports, data views, and tracking extracts.

15 questions · 3 pages

Questions 1–5 6–10 11–15

Summarize Send Logs including when/why to use it; how to create and manage.

19 questions · 4 pages

Questions 1–5 6–10 11–15 16–19

Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).

13 questions · 3 pages

Questions 1–5 6–10 11–13

Compare and contrast triggered and scheduled interactions.

14 questions · 3 pages

Questions 1–5 6–10 11–14

Understand the required steps to build, test, and deploy an email based on customer requirements.

15 questions · 3 pages

Questions 1–5 6–10 11–15

Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).

18 questions · 4 pages

Questions 1–5 6–10 11–15 16–18

Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.

18 questions · 4 pages

Questions 1–5 6–10 11–15 16–18

Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).

22 questions · 5 pages

Explain the role and capabilities within Contact Builder.

25 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–25

Understand how cardinality impacts data modeling.

21 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–21

Summarize how to use Data Designer to incorporate data source into Contact Builder.

20 questions · 4 pages

Questions 1–5 6–10 11–15 16–20

Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

17 questions · 4 pages

Questions 1–5 6–10 11–15 16–17

Compare and contrast automation tools, such as Journey Builder and Automation Studio.

16 questions · 4 pages

Questions 1–5 6–10 11–15 16–16

Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

12 questions · 3 pages

Questions 1–5 6–10 11–12

Explain the requirements for and the methods by which a contact can enter a Journey.

23 questions · 5 pages

Questions 1–5 6–10 11–15 16–20 21–23

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Percentages reflect share of the current practice bank, not official exam weightings. Every page above is a live, crawlable practice page (41 objectives · 165 pages).

Salesforce Certified Marketing Cloud Engagement Consultant

MARKETING-CLOUD-ENGAGEMENT-CONSULTANT free practice questions

Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).

Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).

Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.

Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).

Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).

Given a narrative data flow, select the correct data flow diagram that depicts that data flow.

Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.

Given a customer scenario, determine the factors to consider when scaling the solution.

Articulate how data construct will drive one-to-one messaging and content.

Explain the purpose of IP Warming and make a recommendation based on customer needs.

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).

Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).

Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.

Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).

Given a scenario, troubleshoot issues regarding Reply Mail Management.

Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).

Explain how the information in data views and tracking extracts are accessed.

Compare and contrast standard reports, data views, and tracking extracts.

Summarize Send Logs including when/why to use it; how to create and manage.

Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).

Understand available data types, retention, and template options when building a data extension.

Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).

Understand the implications of a system being database of record.

Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).

Compare and contrast triggered and scheduled interactions.

Understand the required steps to build, test, and deploy an email based on customer requirements.

Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).

Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.

Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).

Explain the role and capabilities within Contact Builder.

Understand how cardinality impacts data modeling.

Summarize how to use Data Designer to incorporate data source into Contact Builder.

Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

Compare and contrast automation tools, such as Journey Builder and Automation Studio.

Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

Explain the requirements for and the methods by which a contact can enter a Journey.

Salesforce Certified Marketing Cloud Engagement Consultant

MARKETING-CLOUD-ENGAGEMENT-CONSULTANT free practice questions

Domain 1 · DISCOVERY19% of practice bank · 6 objectives · 146 questions19%

Domain 2 · CONCEPTUAL DESIGN18% of practice bank · 7 objectives · 138 questions18%

Domain 3 · MARKETING CLOUD CONNECT7% of practice bank · 3 objectives · 55 questions7%

Domain 4 · ACCOUNT CONFIGURATION8% of practice bank · 4 objectives · 60 questions8%

Domain 5 · REPORTING6% of practice bank · 3 objectives · 44 questions6%

Domain 6 · DATA DESIGN10% of practice bank · 5 objectives · 76 questions10%

Domain 7 · AUTOMATION4% of practice bank · 2 objectives · 27 questions4%

Domain 8 · EMAIL BUILD10% of practice bank · 4 objectives · 73 questions10%

Domain 9 · CONTACT BUILDER11% of practice bank · 4 objectives · 83 questions11%

Domain 10 · JOURNEY BUILDER7% of practice bank · 3 objectives · 51 questions7%