A business requirement states: "Send a discount offer to customers who have not purchased in 90 days." Which piece of information is missing and would most affect the design?

The customer's favorite product category

A requirement asks to sync customer data from a CRM to Marketing Cloud. Which missing detail about the CRM is most critical to evaluate?

The CRM's user interface color scheme

A nonprofit client wants to send a thank-you email to donors immediately after a donation. They have a CRM that stores donation records. What is the most critical missing information about the data source that you need to design the automation?

The CRM's reporting dashboard requirements

The donor's preferred email format (HTML vs. plain text)

The email sending volume and frequency

Whether the CRM can send a real-time API trigger or only support batch file imports

A requirement states: "Send a confirmation email when a customer registers on the website." Which clarifying question is most important to ask?

How many employees does the client have?

What data is captured during registration?

What is the client's favorite color?

A client wants to send personalized offers based on purchase history. Which data source information is most important to gather during discovery?

The database schema of the e-commerce system

The email template used for past campaigns

The number of marketing emails sent last year

The client's organizational chart

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 1Objective 1

Provided with a Set of Business Requirements, Determine What Additional Information Is Needed to Design the Recommended Solution. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Part of the DISCOVERY domain, which accounts for 13% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~5–9 in this domain), expect 1–2 from this objective — we provide 34 practice questions to prepare you well beyond it. (estimate)

34questions here

7free pages

7concepts

13%of the exam

Questions 21–25

21foundation · easy
A business requirement states: "Send a discount offer to customers who have not purchased in 90 days." Which piece of information is missing and would most affect the design?
Select an answer first
22foundation · easy
A requirement asks to sync customer data from a CRM to Marketing Cloud. Which missing detail about the CRM is most critical to evaluate?
Select an answer first
23application · medium
A nonprofit client wants to send a thank-you email to donors immediately after a donation. They have a CRM that stores donation records. What is the most critical missing information about the data source that you need to design the automation?
Select an answer first
24foundation · easy
A requirement states: "Send a confirmation email when a customer registers on the website." Which clarifying question is most important to ask?
Select an answer first
25foundation · easy
A client wants to send personalized offers based on purchase history. Which data source information is most important to gather during discovery?
Select an answer first

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