You can see it againUnder pressure people bring back shapes and positions long after the wording has gone.
Picture superiority · Shepard 1967, Standing 1973
SALESFORCESalesforce Certified Marketing Cloud Engagement Consultant
The Salesforce Certified Marketing Cloud Engagement Consultant certification validates your ability to design, build, and implement marketing journeys and campaigns using Marketing Cloud Engagement. It is for marketers and consultants who translate business goals into effective, data-driven customer communications. Earning it proves you can deliver personalized, multi-channel marketing experiences that drive engagement and business results.
Exam formatMultiple choice and multiple select
Duration105 minutes
DeliveryWebassessor
Free questions753
The certification
What Salesforce Certified Marketing Cloud Engagement Consultant proves, and what it asks of you
What this certification covers, who it is written for, and what the exam itself looks like on the day.
10domains
41objectives
228concepts
US $200exam fee
What it is
What this certification is
What it validates, who it is written for, and the experience it assumes.
About this certification
The Salesforce Certified Marketing Cloud Engagement Consultant certification validates your expertise in designing and implementing marketing strategies within the Salesforce Marketing Cloud Engagement platform. This credential is for professionals who can translate business requirements into effective, multi-channel customer journeys, leveraging data to personalize interactions and drive measurable results.
As a certified consultant, you demonstrate a deep understanding of Marketing Cloud Engagement's core capabilities, including journey building, email marketing, mobile messaging, and audience segmentation. You are skilled at configuring and optimizing these tools to deliver cohesive, engaging customer experiences that align with broader marketing objectives. This certification signals your ability to lead marketing technology projects and deliver value from the platform.
Who it’s for
This certification is for marketing consultants, marketing technologists, and campaign managers who design and implement multi-channel marketing strategies using Salesforce Marketing Cloud Engagement. It is ideal for those who are responsible for building customer journeys, managing audiences, and optimizing campaign performance. You are comfortable working with data, have a solid understanding of marketing principles, and can translate business goals into effective, personalized customer communications. You likely have hands-on experience configuring and managing Marketing Cloud Engagement for your organization or clients.
Recommended experience
Salesforce recommends hands-on experience with Marketing Cloud Engagement, including journey building, email marketing, and audience segmentation. Designing and implementing multi-step customer journeys; Creating and managing email and mobile marketing campaigns; Building and segmenting audiences for targeted communications; Understanding data models and data management within Marketing Cloud Engagement
The syllabus
What you’ll learn
Every domain and objective Salesforce measures, with the weight they carry on the exam.
The official Salesforce exam outline · See the source
DISCOVERY
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
CONCEPTUAL DESIGN
- Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Articulate how data construct will drive one-to-one messaging and content.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
MARKETING CLOUD CONNECT
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).
- Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
ACCOUNT CONFIGURATION
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).
REPORTING
- Explain how the information in data views and tracking extracts are accessed.
- Compare and contrast standard reports, data views, and tracking extracts.
- Summarize Send Logs including when/why to use it; how to create and manage.
DATA DESIGN
- Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
- Understand available data types, retention, and template options when building a data extension.
- Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
- Given a customer scenario, recommend appropriate import method with lists or data extensions.
- Understand the implications of a system being database of record.
AUTOMATION
- Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
EMAIL BUILD
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).
CONTACT BUILDER
- Explain the role and capabilities within Contact Builder.
- Understand how cardinality impacts data modeling.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
JOURNEY BUILDER
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Explain the requirements for and the methods by which a contact can enter a Journey.
On the day
The exam itself
Everything Salesforce publishes about sitting it, and nothing we inferred.
Prerequisites
No mandatory prerequisites — this certification has no required predecessor exam or credential.
CertificationSalesforce Certified Marketing Cloud Engagement Consultant
Exam formatMultiple choice and multiple select
Duration105 minutes
DeliveryWebassessor
LanguagesEnglish
PricingUS $200
After you pass
Where this credential goes next
The path Salesforce lays out, how the credential is kept, and where to book.
Step-by-step path to Salesforce Certified Marketing Cloud Engagement Consultant
Credential earnedSalesforce Certified Marketing Cloud Engagement Consultant Certification Renewal and maintenance
Salesforce certifications require free, mandatory maintenance. You must complete the relevant maintenance modules on Trailhead to stay current. Stay current with the latest technologies and maintain your certification.
Learn more about renewal requirements Lifecycle status
This certification is currently active and available. Salesforce maintains this certification to validate current skills and industry relevance.
Exam status: ActiveMaintained by Salesforce
Exam registration
Register for the exam through Webassessor, Salesforce’s authorized testing partner.
Schedule your examVisit the official Salesforce certification page for exam policies and requirements.
View the official pageYour coach
And when you are serious, your coach Pip takes over
Your coach in the app reads what you have answered with the book closed and tells you one thing to do tonight. It will not count an answer you gave with the page open, and it will tell you when you are not ready.
See how the coach worksBefore you book
Questions people ask
Is there a lower-level Salesforce certification required before taking the Marketing Cloud Engagement Consultant exam?
No. Salesforce does not list a mandatory prerequisite certification for this exam. However, it is recommended that you have hands-on experience with Marketing Cloud Engagement before attempting it.
How does the Marketing Cloud Engagement Consultant certification relate to the Marketing Cloud Engagement Administrator certification?
The Consultant certification focuses on designing and implementing marketing strategies and journeys, while the Administrator certification focuses on configuring and managing the platform. They are separate credentials that validate different skill sets.
What is the format of the Marketing Cloud Engagement Consultant exam?
The exam consists of multiple-choice and multiple-select questions. It is delivered by Webassessor and can be taken online or at a test center.
What job roles does the Marketing Cloud Engagement Consultant certification map to?
This certification is designed for marketing consultants, marketing technologists, and campaign managers who are responsible for designing and implementing multi-channel marketing strategies using Marketing Cloud Engagement.
How do I maintain my Marketing Cloud Engagement Consultant certification?
Salesforce requires all active certifications to be maintained. You must complete the relevant maintenance modules on Trailhead, which are free, to stay current with product updates.
Can I recertify by passing a different, higher-level Salesforce exam?
Salesforce does not publish a specific higher-level exam that automatically renews this credential. You must complete the required maintenance modules to keep your certification active.
Practice free questions 753 questions, free, no account needed.
The curriculum
The whole exam, mapped and written
Every domain, every objective, and every concept Salesforce measures — each one written out.
10domains
41objectives
228concepts
165free pages
The domains, and what sits inside them
Every objective below is a page you can open and practise now, without an account.
The official Salesforce exam outline · See the source
1DISCOVERY146 questions
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.7 concepts · 7 pagesOpen →Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.6 concepts · 6 pagesOpen →Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).5 concepts · 5 pagesOpen →Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).9 concepts · 7 pagesOpen →Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.4 concepts · 4 pagesOpen →Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.4 concepts · 3 pagesOpen →
2CONCEPTUAL DESIGN138 questions
Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).6 concepts · 5 pagesOpen →Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).5 concepts · 4 pagesOpen →Given a narrative data flow, select the correct data flow diagram that depicts that data flow.6 concepts · 4 pagesOpen →Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.3 concepts · 2 pagesOpen →Given a customer scenario, determine the factors to consider when scaling the solution.9 concepts · 7 pagesOpen →Articulate how data construct will drive one-to-one messaging and content.7 concepts · 4 pagesOpen →Explain the purpose of IP Warming and make a recommendation based on customer needs.4 concepts · 4 pagesOpen →
3MARKETING CLOUD CONNECT55 questions
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).4 concepts · 3 pagesOpen →Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).6 concepts · 4 pagesOpen →Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.7 concepts · 5 pagesOpen →
4ACCOUNT CONFIGURATION60 questions
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.5 concepts · 4 pagesOpen →Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).6 concepts · 3 pagesOpen →Given a scenario, troubleshoot issues regarding Reply Mail Management.5 concepts · 2 pagesOpen →Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).5 concepts · 4 pagesOpen →
5REPORTING44 questions
Explain how the information in data views and tracking extracts are accessed.3 concepts · 2 pagesOpen →Compare and contrast standard reports, data views, and tracking extracts.7 concepts · 3 pagesOpen →Summarize Send Logs including when/why to use it; how to create and manage.5 concepts · 4 pagesOpen →
6DATA DESIGN76 questions
Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).5 concepts · 3 pagesOpen →Understand available data types, retention, and template options when building a data extension.3 concepts · 3 pagesOpen →Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).9 concepts · 5 pagesOpen →Given a customer scenario, recommend appropriate import method with lists or data extensions.5 concepts · 4 pagesOpen →Understand the implications of a system being database of record.4 concepts · 2 pagesOpen →
7AUTOMATION27 questions
8EMAIL BUILD73 questions
Understand the required steps to build, test, and deploy an email based on customer requirements.4 concepts · 3 pagesOpen →Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).5 concepts · 4 pagesOpen →Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.6 concepts · 4 pagesOpen →Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).3 concepts · 5 pagesOpen →
9CONTACT BUILDER83 questions
Explain the role and capabilities within Contact Builder.6 concepts · 5 pagesOpen →Understand how cardinality impacts data modeling.6 concepts · 5 pagesOpen →Summarize how to use Data Designer to incorporate data source into Contact Builder.6 concepts · 4 pagesOpen →Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.6 concepts · 4 pagesOpen →
10JOURNEY BUILDER51 questions
Compare and contrast automation tools, such as Journey Builder and Automation Studio.7 concepts · 4 pagesOpen →Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.5 concepts · 3 pagesOpen →Explain the requirements for and the methods by which a contact can enter a Journey.7 concepts · 5 pagesOpen →
Not a table of contents
Every line on this map already opens
In front of every objective the practice pages are already there, free and without an account. This is one objective, opened.
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.7 pagesOpen →
Free in front of it
34 questions on this objective, five to a page. Every range above is a real page, open now, with no account.
Reading the map is not the same as knowing the ground
The curriculum tells you what is on the exam. Proving you know it is a different job — and it is the one the closed-book run does.
Free questions
753 questions. No account, no card.
The whole bank is open. 5 questions to a page, every answer explained, and a discussion thread on each one.
753questions
165pages
41objectives
Freealways
Start anywhereProvided with a set of business requirements, determine what additional information is needed to design the recommended solution. 34 questions · 7 pages
Browse by domain
Every objective, and every page range, is a link — so you can pick up exactly where you left off.
1DISCOVERY146 questions
2CONCEPTUAL DESIGN138 questions
3MARKETING CLOUD CONNECT55 questions
4ACCOUNT CONFIGURATION60 questions
5REPORTING44 questions
6DATA DESIGN76 questions
7AUTOMATION27 questions
8EMAIL BUILD73 questions
9CONTACT BUILDER83 questions
What a practice page gives you
1Five to a page
Short enough to finish, long enough to matter.
2Every answer explained
Not only which one is right — why the others are wrong.
3A discussion on each
Ask, answer, and vote. Every question has its own thread.
A question, and the idea behind it
Every question comes from a concept
These are not trivia. Each one is written against a concept in the book, so when you get one wrong there is somewhere to go and find out why.
The visual book
See it once. Carry it into the exam.
The pages shown here come from our AI-900 book — an example of how each concept is written in plain language and, where the idea needs one, drawn as a full page you can take in at a glance.
228concepts
753free questions
Why a picture, and not another paragraph
Three reasons, and each one is a real finding rather than a slogan.
You can see it againThe whole idea at onceWhere it starts, what happens in the middle, what comes out, and the mistake to avoid.
Multimedia principle · MayerThe look-alikes sit togetherThe pairs the exam tests are drawn side by side, so the difference is seen, not told.
Dual coding · PaivioWhat one page is made of
You are never asked to read a poster here — only to see how one is built. After that, every other page is legible at a glance.
1A numbered strip on top
The idea as a sequence, followed with a finger before a word is read.
2Panels for the parts
What it is, how the machine learns it, when it is the right tool.
3The trap, framed
The distinction the exam tests, given its own box instead of buried in prose.
4One line at the bottom
The sentence to carry into the exam room.
Open book, on purpose
Answer it with the picture beside you
This is the part that teaches. The illustration and the written explanation stay where they are while you work, so a scenario stops being a memory test and becomes something you can simply look at.
It teaches · it does not count
A smartphone uses AI to unlock when the owner looks at the camera. Which AI capability is being used?
AImage classification
BFacial recognition
COptical character recognition
DObject detection
Look at the five steps. Detect finds a face, align straightens it, encode turns it into numbers, search compares it with a stored face, and decide answers one question: is this the same person? Classification would only say “a face”. Detection would only draw a box. Neither decides whose.
Then the page shuts, and it starts counting
The same questions come back with the book closed — that run is the one that counts. After it, your coach picks one thing for tonight, sized to the time you have, and brings pages back before you lose them.
Testing effect · Roediger & Karpicke 2006 · spacing effect · Cepeda et al. 2006
Official resources
Straight from Salesforce
Where the exam is defined, scheduled and scored.
2official links
228concepts mapped
The source
Salesforce’s own pages
We link to them rather than repeat them, so nothing here goes stale behind them.
Checked against the source
Every objective on the official Salesforce outline already has questions here
We build from the official skills outline, not from a summary of it — 41 objectives, 228 concepts written under them, and free questions against every one. When Salesforce changes the outline, this page changes with it.
41objectives on the outline→228concepts written→753free questions
An official page tells you what will be asked. It cannot tell you what you will get right.
That is the only question worth answering the night before, and no link answers it. You answer it by taking the questions with the book closed, and seeing what comes back.