Summarize Send Logs Including When/why to Use It; How to Create and Manage. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11foundation · easy

   Where in Marketing Cloud do you configure a data extension to be the Send Log for a business unit?

   • AIn the email content builder when creating a new email
   • BIn the data extension properties after creation
   • CIn the tracking extract wizard
   • DIn Setup, under the Send Log settings for the business unit
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2. 12application · medium

   A marketing analyst needs to provide a one-time report to stakeholders showing the total number of opens and clicks for a specific campaign that ran last month. The report does not need to be repeated. Which tool should the consultant recommend?

   • AUse the standard Reports tab to view the data.
   • BUse a Tracking Extract to pull the data for the campaign.
   • CCreate a custom report in Analytics Builder.
   • DEnable Send Logs to capture the data for the campaign.
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4. 13application · easy

   A consultant is creating a Send Log for a client. The client wants to ensure that the Send Log captures the subscriber's email address for each event. Which field should the consultant ensure is included in the Send Log data extension?

   • AEmailAddress
   • BSubscriberKey
   • CListID
   • DSubscriberID
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5. 14foundation · easy

   Which practice is recommended to manage Send Log data growth over time?

   • ACreate a new send log data extension for each campaign
   • BDisable tracking to reduce the amount of data captured
   • CSet a retention policy to delete or archive old records
   • DExport the send log data and delete the data extension
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6. 15expert · hard

   A client has been using Send Logs for a year and now wants to run a SQL query that joins the Send Log with a subscriber data extension to analyze open rates by demographic. The query is timing out due to the large size of the Send Log. The client wants to keep all historical data. Which approach should the consultant recommend?

   • AArchive the Send Log data to an external system and query it there.
   • BUse a Tracking Extract to export the Send Log data and query it in an external tool.
   • CReduce the retention period to shrink the Send Log and improve query performance.
   • DCreate a summary data extension that aggregates the Send Log data by demographic.
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