A client says, "We want to send a re-engagement email to inactive subscribers." Which clarifying question is most targeted to obtain the missing information?

How many emails do you send per month?

What color scheme do you prefer for the email?

Who is your email service provider?

What is your definition of an inactive subscriber?

A client wants to send a newsletter to 'all active subscribers.' You assume that 'active' means subscribers who have opened an email in the last 90 days. What information would validate or invalidate this assumption?

The client's definition of an active subscriber and the tracking data available (opens, clicks, etc.)

The client's email template design

A requirement asks for "a welcome journey with three emails." Which typical solution component is missing from the requirement?

The entry source for the journey

A client asks for a 'comprehensive customer loyalty program' that includes email, SMS, and direct mail. They have not specified which customer segments should receive which channel. What is the most important scope-related question to ask?

What is the expected ROI of the program?

Who is the creative agency for the campaign?

What is the budget for the loyalty program?

Which customer segments are eligible for each channel, and what are the channel preferences per segment?

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 1Objective 1

Provided with a Set of Business Requirements, Determine What Additional Information Is Needed to Design the Recommended Solution. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Part of the DISCOVERY domain, which accounts for 13% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~5–9 in this domain), expect 1–2 from this objective — we provide 34 practice questions to prepare you well beyond it. (estimate)

34questions here

7free pages

7concepts

13%of the exam

Questions 1–5

1foundation · easy
A client says, "We want to send a re-engagement email to inactive subscribers." Which clarifying question is most targeted to obtain the missing information?
Select an answer first
2application · medium
A client wants to send a newsletter to 'all active subscribers.' You assume that 'active' means subscribers who have opened an email in the last 90 days. What information would validate or invalidate this assumption?
Select an answer first
3foundation · easy
A requirement asks for "a welcome journey with three emails." Which typical solution component is missing from the requirement?
Select an answer first
4foundation · easy
A marketing team wants to send a weekly newsletter to subscribers who opted in via a mobile app. Which stakeholder should be consulted to confirm the opt-in data is captured correctly?
Select an answer first
5application · medium
A client asks for a 'comprehensive customer loyalty program' that includes email, SMS, and direct mail. They have not specified which customer segments should receive which channel. What is the most important scope-related question to ask?
Select an answer first

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