Given a Customer Scenario, Select the Appropriate Workflow That Meets the Business Requirement (I.e. Import, Segmentation, Email Send). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Questions 1–5

1. 1foundation · easy

   A marketer needs to send a promotional email to a segment of contacts at a specific time next week. Which workflow step should be used to deliver the message?

   • AA query activity that selects the contacts
   • BAn import activity that loads the email content
   • CA data extension creation activity
   • DA send activity configured with the segment and schedule
   Reveal Solution Discussion Select an answer first
2. 2expert · hard · select all that apply

   A marketing team needs to send a re-engagement email to customers who have not opened any email in the last 90 days. The customer data is in a data extension, and open tracking is enabled. The team also wants to exclude customers who have already unsubscribed. Which of the following steps are necessary in the workflow? Select all that apply.

   • ASend the email using an email send activity
   • BRun a segmentation activity to filter customers with no opens in the last 90 days
   • CExclude unsubscribed customers in the segmentation criteria
   • DSchedule a query activity to create a new data extension for the segment
   • ERun an import activity to bring in a list of inactive customers from an external source
   Check answers Discussion Select an answer first
4. 3foundation · easy

   A marketer needs to create a group of contacts who have made a purchase in the last 30 days for a targeted campaign. Which workflow step should be used to create this group?

   • AA data extension creation activity
   • BA query activity that filters contacts based on purchase date
   • CA send activity that sends to all contacts
   • DAn import activity that loads all contacts
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   A business requirement states that a data file must be imported, then a segment created, and then an email sent—all automatically every Monday. Which workflow type best meets this requirement?

   • AA triggered send using a transactional email
   • BA manual import using Data Loader
   • CAn Automation Studio workflow with import, segmentation, and send activities
   • DA single email send activity in Email Studio
   Reveal Solution Discussion Select an answer first
6. 5foundation · easy

   A business requirement is to import a tab-delimited file into a data extension every night. Which workflow element is essential for this task?

   • AAn import activity configured with the file's format and target data extension
   • BA query activity that reads the file directly
   • CA data extension creation activity
   • DA send activity that delivers the file contents
   Reveal Solution Discussion Select an answer first