A business requires importing a file, segmenting the data, and then sending an email—all in one automated process. Which workflow best integrates these steps?

An Automation Studio workflow with import, query, and send activities in sequence

A single query activity that sends the email

An import activity followed by a manual send in Email Studio

A send activity that imports data

A marketing manager wants to send a weekly newsletter to subscribers who have opened any email in the last 30 days. The subscriber data is in a data extension, and open tracking is enabled. However, the manager also wants to exclude subscribers who have unsubscribed. Which workflow should be used?

A query activity to create a data extension of openers, then a send

An import workflow to bring in a list of openers from an external tool

A segmentation workflow that filters for opens in the last 30 days and excludes unsubscribed, followed by an email send

An email send workflow that sends to all subscribers, relying on the unsubscribe list to suppress

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 7Objective 1

Given a Customer Scenario, Select the Appropriate Workflow That Meets the Business Requirement (I.e. Import, Segmentation, Email Send). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the AUTOMATION domain, which accounts for 8% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~3–6 in this domain), expect 2–3 from this objective — we provide 13 practice questions to prepare you well beyond it. (estimate)

13questions here

3free pages

5concepts

8%of the exam

Questions 11–13

11foundation · easy
A business requires importing a file, segmenting the data, and then sending an email—all in one automated process. Which workflow best integrates these steps?
Select an answer first
12foundation · easy
Which workflow component is used to deliver an email to a specific audience as part of an automated process?
Select an answer first
13expert · hard
A marketing manager wants to send a weekly newsletter to subscribers who have opened any email in the last 30 days. The subscriber data is in a data extension, and open tracking is enabled. However, the manager also wants to exclude subscribers who have unsubscribed. Which workflow should be used?
Select an answer first

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Given a Customer Scenario, Select the Appropriate Workflow That Meets the Business Requirement (I.e. Import, Segmentation, Email Send). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–13

A business requires importing a file, segmenting the data, and then sending an email—all in one automated process. Which workflow best integrates these steps?

Which workflow component is used to deliver an email to a specific audience as part of an automated process?

A marketing manager wants to send a weekly newsletter to subscribers who have opened any email in the last 30 days. The subscriber data is in a data extension, and open tracking is enabled. However, the manager also wants to exclude subscribers who have unsubscribed. Which workflow should be used?

Keep studying — AUTOMATION