Provided with a Set of Business Requirements, Determine What Additional Information Is Needed to Design the Recommended Solution. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 7)

Questions 31–34

1. 31application · medium

   A client wants to send a re-engagement campaign to 'inactive subscribers.' They have not defined what 'inactive' means. Which clarifying question is most targeted to resolve this ambiguity?

   • AWhat is the desired send frequency for the re-engagement campaign?
   • BWhat is the client's budget for the campaign?
   • CWhat is the exact definition of an inactive subscriber (e.g., no opens, no clicks, no purchases) and over what time period?
   • DWhat is the client's preferred email template?
   Reveal Solution Discussion Select an answer first
2. 32expert · hard

   A client wants to send a win-back offer to customers who have not purchased in 6 months. They also want to exclude customers who have opted out of email. They have not specified whether the offer should be a one-time send or an ongoing journey. Which clarifying question is most critical to ask first?

   • AWhat is the client's customer service phone number?
   • BWhat is the client's preferred email template?
   • CShould this be a one-time campaign or an ongoing, triggered journey?
   • DWhat is the client's budget for the offer?
   Reveal Solution Discussion Select an answer first
4. 33foundation · easy

   A requirement mentions "automated emails for cart abandonment." Which detail is most important to finalize the scope of the solution?

   • AThe client's preferred email service provider
   • BThe abandonment window (e.g., 1 hour vs. 24 hours)
   • CThe number of products in the catalog
   • DThe email font style
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5. 34application · medium

   A client wants to send a cart abandonment email. They have an ecommerce platform and a CRM. They want to know which data source should feed the journey. What is the most important information to gather about the ecommerce platform?

   • AThe client's customer service phone number
   • BWhether the platform can send real-time cart abandonment events via API or webhook
   • CThe average order value of abandoned carts
   • DThe client's email design preferences
   Reveal Solution Discussion Select an answer first