A fashion retailer's acquisition analysis shows that subscribers acquired through Instagram ads have a high click-through rate but a low conversion rate. The attrition analysis shows that these subscribers unsubscribe after a few months of receiving the same content as other subscribers. What should the consultant recommend to improve the performance of this segment?

Remove Instagram-acquired subscribers from the list to reduce attrition

Create a separate journey for Instagram-acquired subscribers with content tailored to their interests

Add Instagram-acquired subscribers to the general newsletter list to increase their exposure to products

Send a one-time discount offer to Instagram-acquired subscribers to encourage conversion

A media company's acquisition analysis shows that subscribers acquired through a co-registration partnership have a much lower engagement rate than those acquired through their own website. The partnership provides a daily file of new subscribers. What should the consultant recommend to improve the quality of this acquisition channel?

Use a SQL query to merge the file with the main list and remove any duplicates

Import the file into a separate Data Extension and run a welcome journey with a preference center link

Import the file directly into the main subscriber list and send the regular newsletter immediately

Stop the partnership immediately and focus only on website acquisitions

A bank's subscriber data shows that customers who have a credit card and a checking account are more likely to engage with emails. The bank wants to increase cross-sell opportunities by sending targeted offers. However, the data for these products is in different systems and is not currently integrated with Marketing Cloud. What should the consultant recommend as the first step?

Integrate the product data into Marketing Cloud using Data Extensions and SQL queries to create a unified view

Advise the bank to manually export the data from each system and upload it to Marketing Cloud

Use a third-party data management platform to segment the audience before sending to Marketing Cloud

Create a journey that sends the same cross-sell offer to all subscribers

A travel company's data shows that subscribers who joined through a specific contest have a high attrition rate. The contest promised a free trip, but the winner was announced months ago. The marketing team wants to reduce attrition from this segment. What should the consultant recommend?

Remove all contest subscribers from the list immediately

Add contest subscribers to a high-frequency journey to keep them engaged with travel deals

Ignore the attrition data and focus on acquiring new subscribers through a new contest

Send a one-time re-engagement email to contest subscribers asking if they want to stay subscribed, and suppress those who do not respond

A subscription box service is experiencing high attrition. Analysis shows that subscribers who cancel within the first 3 months often cite 'not enough personalization' as a reason. The company has data on subscriber preferences collected at signup. What solution component should the consultant recommend to address this attrition?

A monthly newsletter sent to all subscribers with general product information

A discount offer sent to all subscribers who have been active for 2 months to encourage retention

A customer satisfaction survey sent after the first delivery to gather more data

A welcome journey that uses preference data to personalize the first few emails and recommend products

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 1Objective 5

Given a Scenario That Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the DISCOVERY domain, which accounts for 13% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~5–9 in this domain), expect 1–2 from this objective — we provide 16 practice questions to prepare you well beyond it. (estimate)

16questions here

4free pages

4concepts

13%of the exam

Questions 6–10

6application · medium
A fashion retailer's acquisition analysis shows that subscribers acquired through Instagram ads have a high click-through rate but a low conversion rate. The attrition analysis shows that these subscribers unsubscribe after a few months of receiving the same content as other subscribers. What should the consultant recommend to improve the performance of this segment?
Select an answer first
7application · medium
A media company's acquisition analysis shows that subscribers acquired through a co-registration partnership have a much lower engagement rate than those acquired through their own website. The partnership provides a daily file of new subscribers. What should the consultant recommend to improve the quality of this acquisition channel?
Select an answer first
8expert · medium
A bank's subscriber data shows that customers who have a credit card and a checking account are more likely to engage with emails. The bank wants to increase cross-sell opportunities by sending targeted offers. However, the data for these products is in different systems and is not currently integrated with Marketing Cloud. What should the consultant recommend as the first step?
Select an answer first
9application · medium
A travel company's data shows that subscribers who joined through a specific contest have a high attrition rate. The contest promised a free trip, but the winner was announced months ago. The marketing team wants to reduce attrition from this segment. What should the consultant recommend?
Select an answer first
10expert · medium
A subscription box service is experiencing high attrition. Analysis shows that subscribers who cancel within the first 3 months often cite 'not enough personalization' as a reason. The company has data on subscriber preferences collected at signup. What solution component should the consultant recommend to address this attrition?
Select an answer first

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Given a Scenario That Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

A travel company's data shows that subscribers who joined through a specific contest have a high attrition rate. The contest promised a free trip, but the winner was announced months ago. The marketing team wants to reduce attrition from this segment. What should the consultant recommend?

Keep studying — DISCOVERY