Compare and Contrast Automation Tools, Such as Journey Builder and Automation Studio. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6application · medium

   A financial services company needs to send a confirmation email to each customer immediately after a transaction is approved. The transaction data is available in real-time via an API. The company also needs to run a daily process to update account balances in a data extension. What should the consultant recommend?

   • AUse Journey Builder with an API entry event for the confirmation email, and use Automation Studio for the daily balance update.
   • BUse Journey Builder for both the confirmation email and the balance update.
   • CUse Automation Studio for both the confirmation email and the balance update.
   • DUse Automation Studio with an API activity to send the confirmation email, and Journey Builder for the balance update.
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   Which of the following is a valid data entry method for Journey Builder?

   • AAn entry event such as an API trigger or data extension change
   • BA scheduled file import from an FTP location
   • CA manual upload of a CSV file through the UI
   • DA SQL query that runs on a daily schedule
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   A company needs to send a monthly newsletter to all subscribers who have opted in, and the list is updated via a scheduled import. Which tool is most appropriate for this scenario?

   • AAudience Builder
   • BContent Builder
   • CJourney Builder
   • DAutomation Studio
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   A marketing team uses Automation Studio to import and clean customer data into a data extension every night, and then uses Journey Builder to send a personalized onboarding email to each new customer the next day. How are these tools being used together?

   • AAutomation Studio prepares the data, and Journey Builder uses it for real-time engagement
   • BAutomation Studio sends the emails, and Journey Builder imports the data
   • CJourney Builder prepares the data, and Automation Studio sends real-time messages
   • DBoth tools are used interchangeably for the same tasks
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   A company needs to import a CSV file containing customer records into a data extension every morning. Which tool's data entry method is best suited for this task?

   • AAutomation Studio using a file import activity
   • BContent Builder using a content import
   • CJourney Builder using an entry event
   • DAudience Builder using an audience refresh
   Reveal Solution Discussion Select an answer first