A consultant is gathering requirements for a Journey Builder solution. The customer wants to increase repeat purchases among existing customers. Which set of items should the consultant identify as the core requirements for the journey?

Journey name, folder location, and entry source

Email template design, sender profile, and subject line

Business goal, target audience, and success metrics

Data extension fields, SQL query, and automation schedule

A consultant is reviewing a journey that sends an email to a contact every day for 30 days. Which operational constraint should be checked to ensure the journey is feasible?

Data extension naming convention

A B2B company wants to use Journey Builder to nurture leads. They have a CRM that captures lead status changes. The journey should start when a lead status changes to 'Marketing Qualified Lead' (MQL). The company also wants to exclude leads that have been MQL for more than 30 days. The CRM can send an API call when the status changes. Which entry source and configuration should a consultant recommend?

Use an API-triggered entry source, and configure the entry criteria to check the lead status and the date the lead became MQL.

Use a data extension entry source with a daily automation, and configure the entry criteria to select leads with status 'MQL'.

Use a cloud page entry source where leads can self-identify as MQL.

Use an audience entry source from a Salesforce audience, and configure the journey to run continuously.

A subscription box company has a journey that sends a single email to new subscribers. The journey currently has no wait activities and sends the same email to all subscribers. The marketing team wants to increase engagement and reduce unsubscribes. Which optimization should a consultant recommend?

Add a second email to the journey that is identical to the first.

Remove the journey and send the email via a simple send instead.

Add a decision split to segment subscribers based on their interests and send personalized email content.

Add a wait activity to delay the email by 30 days to see if subscribers are still engaged.

A journey uses a data extension that is updated by an automation every hour. What should the consultant verify to ensure the journey uses the most current data?

The data extension's refresh schedule aligns with the journey's entry criteria

The data extension has a primary key

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 10Objective 2

Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Part of the JOURNEY BUILDER domain, which accounts for 11% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~4–8 in this domain), expect 1–3 from this objective — we provide 12 practice questions to prepare you well beyond it. (estimate)

12questions here

3free pages

5concepts

11%of the exam

Questions 1–5

1foundation · easy
A consultant is gathering requirements for a Journey Builder solution. The customer wants to increase repeat purchases among existing customers. Which set of items should the consultant identify as the core requirements for the journey?
Select an answer first
2foundation · easy
A consultant is reviewing a journey that sends an email to a contact every day for 30 days. Which operational constraint should be checked to ensure the journey is feasible?
Select an answer first
3expert · hard
A B2B company wants to use Journey Builder to nurture leads. They have a CRM that captures lead status changes. The journey should start when a lead status changes to 'Marketing Qualified Lead' (MQL). The company also wants to exclude leads that have been MQL for more than 30 days. The CRM can send an API call when the status changes. Which entry source and configuration should a consultant recommend?
Select an answer first
4application · medium
A subscription box company has a journey that sends a single email to new subscribers. The journey currently has no wait activities and sends the same email to all subscribers. The marketing team wants to increase engagement and reduce unsubscribes. Which optimization should a consultant recommend?
Select an answer first
5foundation · easy
A journey uses a data extension that is updated by an automation every hour. What should the consultant verify to ensure the journey uses the most current data?
Select an answer first

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