A journey has a high drop-off rate after the first email. Which optimization strategy would best help re-engage contacts who did not interact?

Increase the wait time before the first email

Change the journey's entry source

Remove the first email entirely

Add a re-engagement path with a follow-up email for non-openers

A journey sends the same email to all contacts regardless of their past purchase behavior. Which optimization opportunity would best improve personalization?

Use dynamic content in the email based on purchase history

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 10Objective 2

Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the JOURNEY BUILDER domain, which accounts for 11% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~4–8 in this domain), expect 1–3 from this objective — we provide 12 practice questions to prepare you well beyond it. (estimate)

12questions here

3free pages

5concepts

11%of the exam

Questions 6–10

6foundation · easy
During a requirements-gathering session, a customer states: 'We want to send a welcome series to new subscribers and measure how many complete their first purchase within 30 days.' Which of the following is the success metric for this journey?
Select an answer first
7foundation · easy
A journey needs to send different emails to contacts based on whether they have a loyalty status of 'Gold' or 'Silver'. Which Journey Builder activity should be used to route contacts to the appropriate email?
Select an answer first
8foundation · easy
A journey has a high drop-off rate after the first email. Which optimization strategy would best help re-engage contacts who did not interact?
Select an answer first
9foundation · easy
A journey sends the same email to all contacts regardless of their past purchase behavior. Which optimization opportunity would best improve personalization?
Select an answer first
10foundation · easy
A customer wants to start a journey for contacts who have just submitted a form on their website. The form data is captured in a data extension. Which entry source should be used for this journey?
Select an answer first

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Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

During a requirements-gathering session, a customer states: 'We want to send a welcome series to new subscribers and measure how many complete their first purchase within 30 days.' Which of the following is the success metric for this journey?

A journey needs to send different emails to contacts based on whether they have a loyalty status of 'Gold' or 'Silver'. Which Journey Builder activity should be used to route contacts to the appropriate email?

A journey has a high drop-off rate after the first email. Which optimization strategy would best help re-engage contacts who did not interact?

A journey sends the same email to all contacts regardless of their past purchase behavior. Which optimization opportunity would best improve personalization?

A customer wants to start a journey for contacts who have just submitted a form on their website. The form data is captured in a data extension. Which entry source should be used for this journey?

Keep studying — JOURNEY BUILDER