A marketer wants to send a confirmation email immediately after a customer makes a purchase, and then send a follow-up offer if the customer has not visited the website within 7 days. Which tool and model best fits this requirement?

Journey Builder with an event-driven model

Audience Builder with a segment-driven model

Content Builder with a template-driven model

Automation Studio with a schedule-driven model

What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?

To automate scheduled batch data imports and exports

To orchestrate real-time, cross-channel customer journeys triggered by data events

To design and store email templates for reuse

To segment audiences based on demographic attributes

What is the primary purpose of Automation Studio in Salesforce Marketing Cloud?

To schedule and run batch data processing and multi-step automation activities

To track real-time website visitor behavior

To create real-time, event-driven customer journeys across channels

To build and manage email templates and content blocks

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 10Objective 1

Compare and Contrast Automation Tools, Such as Journey Builder and Automation Studio. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the JOURNEY BUILDER domain, which accounts for 11% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~4–8 in this domain), expect 1–3 from this objective — we provide 16 practice questions to prepare you well beyond it. (estimate)

16questions here

4free pages

7concepts

11%of the exam

Questions 11–15

11foundation · easy
A marketer wants to send a confirmation email immediately after a customer makes a purchase, and then send a follow-up offer if the customer has not visited the website within 7 days. Which tool and model best fits this requirement?
Select an answer first
12foundation · easy
What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?
Select an answer first
13foundation · easy
A marketing team wants to send a personalized welcome email to each new subscriber immediately after they submit a sign-up form, and then follow up with a text message if the subscriber does not open the email within 24 hours. Which Marketing Cloud tool is designed for this type of real-time, cross-channel engagement?
Select an answer first
14foundation · easy
What is the primary purpose of Automation Studio in Salesforce Marketing Cloud?
Select an answer first
15foundation · easy
A brand wants to send a thank-you message to each customer immediately after they make a purchase, and then a follow-up offer if they do not make another purchase within 30 days. Which tool is most appropriate for this scenario?
Select an answer first

Finished these 5 questions?

Review the revealed explanations, or continue through the curriculum.

Next 5 questions →Back to MARKETING-CLOUD-ENGAGEMENT-CONSULTANT

Free Basic Practice is a study aid with revealable answers — not a scored exam. Examers.io is independent and not affiliated with or endorsed by Salesforce. “MARKETING-CLOUD-ENGAGEMENT-CONSULTANT” is a trademark of its owner, used for identification only.

Compare and Contrast Automation Tools, Such as Journey Builder and Automation Studio. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Questions 11–15

A marketer wants to send a confirmation email immediately after a customer makes a purchase, and then send a follow-up offer if the customer has not visited the website within 7 days. Which tool and model best fits this requirement?

What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?

What is the primary purpose of Automation Studio in Salesforce Marketing Cloud?

A brand wants to send a thank-you message to each customer immediately after they make a purchase, and then a follow-up offer if they do not make another purchase within 30 days. Which tool is most appropriate for this scenario?

Keep studying — JOURNEY BUILDER