Provided a Customer Environment and Goals, Determine the Viability of External Systems That Need to Be Included in the Solution (I.e. POS, CRM, Ecommerce, Data Warehouse, Data Source Inputs). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   A retail customer wants to send personalized offers based on in-store purchase history. Which external system type is most relevant to provide that purchase data to Marketing Cloud Engagement?

   • AData warehouse
   • BEcommerce platform
   • CPoint-of-sale (POS) system
   • DCustomer relationship management (CRM) system
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   A B2B customer wants to segment audiences based on account-level attributes and sales team interactions. Which external system type is most relevant to supply this data?

   • AData warehouse
   • BPoint-of-sale (POS) system
   • CEcommerce platform
   • DCRM system
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   A client wants to integrate their ecommerce platform with Marketing Cloud to send order confirmation emails. The ecommerce platform has a SOAP API that requires a client certificate for authentication. The client's IT team is unfamiliar with SOAP and prefers REST APIs. What is the most important viability consideration?

   • AThe SOAP API may not be able to handle the volume of order confirmations.
   • BThe SOAP API's client certificate authentication must be supported by Marketing Cloud.
   • CThe ecommerce platform may not have the order data needed for the confirmation email.
   • DThe IT team's familiarity with SOAP may affect the ability to implement and maintain the integration.
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A client's goal is to reduce cart abandonment by sending a reminder email within one hour of abandonment. They have an ecommerce platform that sends a webhook notification when a cart is abandoned. The webhook includes the customer's email and the items in the cart. Which external system integration is most directly aligned with this goal?

   • AIntegrate the data warehouse to analyze past cart abandonment patterns.
   • BUse a nightly batch export from the ecommerce platform to send the email next day.
   • CIntegrate the CRM to get customer preferences for the email content.
   • DIntegrate the ecommerce platform's webhook to trigger the email in near real-time.
   Reveal Solution Discussion Select an answer first
6. 20expert · hard

   A client's goal is to improve customer retention by sending a win-back email to customers who haven't purchased in 90 days. They have a POS system that records purchases and a CRM that tracks customer interactions. The POS data is available via a nightly batch, and the CRM has a real-time API. The marketing team wants to send the win-back email as soon as a customer hits the 90-day mark. What is the most viable integration strategy?

   • AUse the CRM real-time API to track customer interactions and trigger the email.
   • BIntegrate both POS and CRM to get a complete view and trigger the email in real-time.
   • CUse the POS nightly batch to identify customers at the 90-day mark and send the email the next day.
   • DUse the CRM to identify customers who haven't interacted in 90 days and send the email.
   Reveal Solution Discussion Select an answer first