A financial services company needs to send regulatory disclosures to clients. They must track which version of the disclosure each client received and when. They also need to retain this data for compliance purposes. What data model should the consultant recommend?

A List with disclosure tracking fields

A triggered Data Extension for each disclosure send

A filtered Data Extension for each disclosure version

A Data Extension with fields for disclosure version, send date, and client ID

Which use case is most appropriate for the List Model rather than Data Extensions?

Creating a many-to-many relationship between products and customers

Storing detailed purchase history with multiple transactions per customer

Tracking customer consent preferences across multiple channels

Managing a simple subscriber base for a newsletter send

A small business wants to send a monthly newsletter to all subscribers. They have a simple list of email addresses and names, and they do not need to segment or personalize beyond using the subscriber's first name. They want the simplest setup possible. What should the consultant recommend?

Use a triggered Data Extension to manage subscribers and send the newsletter

Use a Data Extension to manage subscribers and send the newsletter

Use a filtered Data Extension to manage subscribers and send the newsletter

Use a List to manage subscribers and send the newsletter

A healthcare provider wants to send appointment reminders to patients. Each patient can have multiple appointments, and each appointment is with a specific doctor. They need to send a reminder for each appointment, including the doctor's name and location. What data model should the consultant recommend?

A List with appointment and doctor fields

A triggered Data Extension for each appointment

Multiple Data Extensions: Patient, Appointment, and Doctor, linked by foreign keys

A single Data Extension with appointment and doctor fields flattened

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 2Objective 1

Analyze Customer Data to Determine the Appropriate Data Model (I.e. List Model, Data Extensions). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the CONCEPTUAL DESIGN domain, which accounts for 12% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~5–8 in this domain), expect 1–1 from this objective — we provide 23 practice questions to prepare you well beyond it. (estimate)

23questions here

5free pages

6concepts

12%of the exam

Questions 6–10

6application · medium
A financial services company needs to send regulatory disclosures to clients. They must track which version of the disclosure each client received and when. They also need to retain this data for compliance purposes. What data model should the consultant recommend?
Select an answer first
7foundation · easy
Which use case is most appropriate for the List Model rather than Data Extensions?
Select an answer first
8foundation · easy
In a data model, a customer can have multiple orders, and each order belongs to exactly one customer. What type of relationship is this?
Select an answer first
9application · easy
A small business wants to send a monthly newsletter to all subscribers. They have a simple list of email addresses and names, and they do not need to segment or personalize beyond using the subscriber's first name. They want the simplest setup possible. What should the consultant recommend?
Select an answer first
10expert · hard
A healthcare provider wants to send appointment reminders to patients. Each patient can have multiple appointments, and each appointment is with a specific doctor. They need to send a reminder for each appointment, including the doctor's name and location. What data model should the consultant recommend?
Select an answer first

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Analyze Customer Data to Determine the Appropriate Data Model (I.e. List Model, Data Extensions). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–10

A financial services company needs to send regulatory disclosures to clients. They must track which version of the disclosure each client received and when. They also need to retain this data for compliance purposes. What data model should the consultant recommend?

Which use case is most appropriate for the List Model rather than Data Extensions?

In a data model, a customer can have multiple orders, and each order belongs to exactly one customer. What type of relationship is this?

A small business wants to send a monthly newsletter to all subscribers. They have a simple list of email addresses and names, and they do not need to segment or personalize beyond using the subscriber's first name. They want the simplest setup possible. What should the consultant recommend?

Keep studying — CONCEPTUAL DESIGN