Analyze Customer Data to Determine the Appropriate Data Model (I.e. List Model, Data Extensions). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–23

1. 21foundation · easy

   Which customer data characteristic would most strongly indicate that Data Extensions are required instead of the List Model?

   • AThe data is imported from a single CSV file with no duplicates.
   • BThe data is used for a one-time send to all subscribers.
   • CThe data consists only of email addresses and subscriber keys.
   • DThe data includes multiple related entities, such as orders and order items.
   Reveal Solution Discussion Select an answer first
2. 22foundation · easy

   For a marketing campaign that requires segmentation based on customer purchase history, which data model structure is most appropriate?

   • AA single List with all customers and their purchase history in one record
   • BA single Data Extension with all customer and purchase data in one table
   • CData Extensions with separate tables for customers and purchases, linked by a customer ID
   • DA List with a custom field for each possible product
   Reveal Solution Discussion Select an answer first
3. 23expert · hard

   A media company wants to send a weekly digest email to subscribers. They have a large volume of subscriber data (millions of records) and need to segment by interests and engagement level. They also plan to run A/B tests on subject lines and content. What data model should the consultant recommend?

   • AMultiple Data Extensions: Subscriber, Interest, and Engagement, linked by foreign keys
   • BA List with interest and engagement fields
   • CA single Data Extension with all subscriber data and interest fields
   • DA filtered Data Extension for each interest group
   Reveal Solution Discussion Select an answer first