A company wants to send a re-engagement email to campaign members who have not opened any email from the last campaign. They want to send this email only to members of a specific campaign. They use Sales Cloud and Marketing Cloud Connect. What is the most efficient way to achieve this?

Use Automation Studio with a SQL query that joins campaign members with email tracking data to find non-openers, then sends the email.

Use Journey Builder with a Data Entry event on CampaignMember creation and a decision split to check open history.

Use a user-initiated send from the campaign record in Sales Cloud.

Use a triggered send with the CampaignMember object as the trigger and a filter for non-openers.

How does Marketing Cloud Connect make campaign members available for targeting in an email send?

By using a custom Apex class to query campaign members at send time

By creating a Salesforce report that lists campaign members and importing it manually

By synchronizing the CampaignMember object into a data extension that can be used as the send audience

By storing campaign members in a shared folder accessible to Marketing Cloud

A company wants to send a weekly digest email to all contacts who have opted in and have an active subscription. They also want to exclude contacts who have unsubscribed in the last 7 days. They use Sales Cloud and Marketing Cloud Connect. What is the most efficient way to achieve this?

Use a triggered send with the Contact object as the trigger and a filter to exclude unsubscribed contacts.

Use Automation Studio with a SQL query that selects opted-in contacts and excludes those with an unsubscribe date within the last 7 days, then sends the email.

Use Journey Builder with a Schedule entry source and a decision split to check subscription status.

Use a user-initiated send from the contact list in Sales Cloud.

A sales manager wants to see the number of email opens for each contact in a Sales Cloud report. The emails were sent via Marketing Cloud Connect. What must be configured to ensure this data is available in Sales Cloud reports?

Use a triggered send with a tracking pixel.

Create a custom report in Marketing Cloud and export it to Sales Cloud.

Configure a journey to send a follow-up email with a survey.

Enable the 'Tracking and Analytics' setting in Marketing Cloud Connect.

Where can a Sales user view email engagement data (e.g., opens and clicks) for a contact after a Marketing Cloud Connect send?

On the contact record in Sales/Service Cloud

In a separate Salesforce app that requires a license

Only in Marketing Cloud's reporting dashboard

In an email sent to the user from Marketing Cloud

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 3Objective 2

Understand How to Send an Email to a Contact, Lead, Campaign, and Report via the Sales / Service Cloud and Marketing Cloud (I.e. Sending, Triggered, Automated). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Part of the MARKETING CLOUD CONNECT domain, which accounts for 6% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~2–4 in this domain), expect 1–1 from this objective — we provide 19 practice questions to prepare you well beyond it. (estimate)

19questions here

4free pages

6concepts

6%of the exam

6 Concepts in This Objective

Marketing Cloud Connect email sending overview
Sending to contacts and leads
Sending to campaigns
Triggered sends via Marketing Cloud Connect
Automated sends via Marketing Cloud Connect
Reporting on email sends in Sales/Service Cloud

Questions 1–5

1expert · hard
A company wants to send a re-engagement email to campaign members who have not opened any email from the last campaign. They want to send this email only to members of a specific campaign. They use Sales Cloud and Marketing Cloud Connect. What is the most efficient way to achieve this?
Select an answer first
2foundation · medium
How does Marketing Cloud Connect make campaign members available for targeting in an email send?
Select an answer first
3expert · hard
A company wants to send a weekly digest email to all contacts who have opted in and have an active subscription. They also want to exclude contacts who have unsubscribed in the last 7 days. They use Sales Cloud and Marketing Cloud Connect. What is the most efficient way to achieve this?
Select an answer first
4application · medium
A sales manager wants to see the number of email opens for each contact in a Sales Cloud report. The emails were sent via Marketing Cloud Connect. What must be configured to ensure this data is available in Sales Cloud reports?
Select an answer first
5foundation · medium
Where can a Sales user view email engagement data (e.g., opens and clicks) for a contact after a Marketing Cloud Connect send?
Select an answer first

Finished these 5 questions?

Review the revealed explanations, or continue through the curriculum.

Next 5 questions →Back to MARKETING-CLOUD-ENGAGEMENT-CONSULTANT

Free Basic Practice is a study aid with revealable answers — not a scored exam. Examers.io is independent and not affiliated with or endorsed by Salesforce. “MARKETING-CLOUD-ENGAGEMENT-CONSULTANT” is a trademark of its owner, used for identification only.