A marketing team wants to send a promotional email to all members of a specific campaign in Sales Cloud. The campaign has both contacts and leads as members. The email must be sent automatically every time a new member is added to the campaign. What should the administrator configure?

A scheduled Automation Studio activity that queries campaign members and sends a one-time email.

A user-initiated send from the campaign record in Sales Cloud.

A triggered send with the CampaignMember object as the trigger source.

A Journey Builder entry event based on the Campaign object.

A company sends a triggered email to contacts when they submit a form on the website. The form creates a lead in Sales Cloud. The sales team wants to see the email engagement data (opens and clicks) on the lead record. They have enabled Tracking and Analytics in Marketing Cloud Connect. However, the engagement data is not appearing on the lead record. What is the most likely cause?

The Tracking and Analytics setting only works for user-initiated sends.

The triggered send is not linked to the lead record in Sales Cloud.

The lead record was created after the email was sent.

The email was sent from a journey, not a triggered send.

What is the primary purpose of the Marketing Cloud Connect managed package in the email sending process?

To provide a direct email client within Sales/Service Cloud for sending one-off emails

To enable the synchronization of CRM data and the sending of emails from Marketing Cloud to CRM records

To create a backup of all CRM data in Marketing Cloud

To replace Marketing Cloud's email engine with Sales/Service Cloud's email functionality

In Marketing Cloud Connect, what is the role of the 'Sendable' checkbox on a synchronized data extension?

It prevents the data extension from being modified by users

It enables the data extension to be exported to Sales/Service Cloud

It allows the data extension to be used in Automation Studio activities

It indicates that the data extension can be used as the target for email sends

A company wants to send a series of three emails to new campaign members over a week. The emails should be sent at 1-day, 3-day, and 7-day intervals after the member is added. They want to use Marketing Cloud Connect. What is the most efficient way to set this up?

Create a Journey Builder journey with a Data Entry event on CampaignMember creation, and use wait activities and send email activities.

Create three triggered sends, each with a different delay.

Create a single email send definition and schedule it to run three times.

Use Automation Studio to run a query every day to find members added 1, 3, or 7 days ago and send the appropriate email.

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 3Objective 2

Understand How to Send an Email to a Contact, Lead, Campaign, and Report via the Sales / Service Cloud and Marketing Cloud (I.e. Sending, Triggered, Automated). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the MARKETING CLOUD CONNECT domain, which accounts for 6% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~2–4 in this domain), expect 1–1 from this objective — we provide 19 practice questions to prepare you well beyond it. (estimate)

19questions here

4free pages

6concepts

6%of the exam

6 Concepts in This Objective

Marketing Cloud Connect email sending overview
Sending to contacts and leads
Sending to campaigns
Triggered sends via Marketing Cloud Connect
Automated sends via Marketing Cloud Connect
Reporting on email sends in Sales/Service Cloud

Questions 11–15

11application · medium
A marketing team wants to send a promotional email to all members of a specific campaign in Sales Cloud. The campaign has both contacts and leads as members. The email must be sent automatically every time a new member is added to the campaign. What should the administrator configure?
Select an answer first
12expert · hard
A company sends a triggered email to contacts when they submit a form on the website. The form creates a lead in Sales Cloud. The sales team wants to see the email engagement data (opens and clicks) on the lead record. They have enabled Tracking and Analytics in Marketing Cloud Connect. However, the engagement data is not appearing on the lead record. What is the most likely cause?
Select an answer first
13foundation · medium
What is the primary purpose of the Marketing Cloud Connect managed package in the email sending process?
Select an answer first
14foundation · medium
In Marketing Cloud Connect, what is the role of the 'Sendable' checkbox on a synchronized data extension?
Select an answer first
15expert · hard
A company wants to send a series of three emails to new campaign members over a week. The emails should be sent at 1-day, 3-day, and 7-day intervals after the member is added. They want to use Marketing Cloud Connect. What is the most efficient way to set this up?
Select an answer first

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