What must be synchronized in Marketing Cloud Connect to send an email to members of a Sales/Service Cloud campaign?

The Account object and the Contact object

The Lead object and the Opportunity object

The Campaign object and the CampaignMember object

How are email send results and engagement data reported back to Sales/Service Cloud via Marketing Cloud Connect?

Through a custom REST API call that updates Salesforce records in real time

Through synchronized tracking data extensions that are linked to CRM records

Through a daily email report sent to Salesforce administrators

Through a Salesforce report that queries Marketing Cloud data directly

In Journey Builder, how can you send an automated email to a Sales/Service Cloud record?

By importing a CSV file of records into the journey

By using a CloudPage to capture email addresses and then sending

By creating a triggered send definition and linking it to the journey

By using a Salesforce Data entry source that selects records based on defined criteria

In the Marketing Cloud Connect architecture, which component is responsible for synchronizing data between Sales/Service Cloud and Marketing Cloud so that email sends can reference CRM records?

A third-party middleware tool that replicates CRM data into Marketing Cloud

A custom Apex trigger that pushes all CRM data to Marketing Cloud in real time

A Marketing Cloud Connector installed in Sales/Service Cloud that uses the Salesforce API to exchange data

A Marketing Cloud API integration that pulls data directly from Sales/Service Cloud on demand

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 3Objective 2

Understand How to Send an Email to a Contact, Lead, Campaign, and Report via the Sales / Service Cloud and Marketing Cloud (I.e. Sending, Triggered, Automated). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the MARKETING CLOUD CONNECT domain, which accounts for 6% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~2–4 in this domain), expect 1–1 from this objective — we provide 19 practice questions to prepare you well beyond it. (estimate)

19questions here

4free pages

6concepts

6%of the exam

6 Concepts in This Objective

Marketing Cloud Connect email sending overview
Sending to contacts and leads
Sending to campaigns
Triggered sends via Marketing Cloud Connect
Automated sends via Marketing Cloud Connect
Reporting on email sends in Sales/Service Cloud

Questions 6–10

6foundation · medium
What must be synchronized in Marketing Cloud Connect to send an email to members of a Sales/Service Cloud campaign?
Select an answer first
7foundation · medium
How are email send results and engagement data reported back to Sales/Service Cloud via Marketing Cloud Connect?
Select an answer first
8foundation · medium
Which Marketing Cloud tool can be used to send automated emails to Sales/Service Cloud records on a scheduled basis?
Select an answer first
9foundation · medium
In Journey Builder, how can you send an automated email to a Sales/Service Cloud record?
Select an answer first
10foundation · medium
In the Marketing Cloud Connect architecture, which component is responsible for synchronizing data between Sales/Service Cloud and Marketing Cloud so that email sends can reference CRM records?
Select an answer first

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