Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas (I.e. Automation Studio vs. Journey Builder). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–17

1. 16application · medium

   A retail company wants to send a personalized welcome email to new subscribers immediately after they sign up on the website, then send a follow-up offer after 3 days if they haven't made a purchase. The marketing team is non-technical and needs to manage the flow visually. Which solution should be used?

   • AAutomation Studio with a file drop trigger and a decision split activity
   • BJourney Builder with an API entry source, a wait activity, and a decision split
   • CJourney Builder with a data extension entry source and a SQL query to check purchases
   • DAutomation Studio with a scheduled import and a series of email sends
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A marketing operations team needs to regularly import a CSV file from an FTP site, run a SQL query to clean and deduplicate the data, and then update a data extension. The team consists of SQL-savvy analysts but no developers. Which solution should be used?

   • AAutomation Studio with an Import Activity, SQL Query Activity, and Data Extension Update Activity
   • BJourney Builder with a SQL Query Activity and a data extension update
   • CJourney Builder with an entry source from the CSV file and a data extension update step
   • DAutomation Studio with a File Drop Trigger and a Script Activity to process the data
   Reveal Solution Discussion Select an answer first