SalesforceCertified Marketing Cloud Engagement Consultant
Domain 2Objective 2
Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas (I.e. Automation Studio vs. Journey Builder). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)
Part of the CONCEPTUAL DESIGN domain, which accounts for 12% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~5–8 in this domain), expect 1–1 from this objective — we provide 17 practice questions to prepare you well beyond it. (estimate)
17questions here
4free pages
5concepts
12%of the exam
Questions 11–15
- 11
A company has a team of SQL-savvy analysts and a non-technical marketing manager. They need to send a weekly newsletter to a segment defined by a complex SQL query, and also send a real-time welcome email to new subscribers. The analysts can handle the SQL, but the manager needs to manage the welcome email flow. Which solution should be used?
Select an answer first - 12
A company wants to send a personalized offer to customers based on their recent browsing behavior. The data is collected in real-time and stored in a data extension. The marketing team needs to design a journey that sends an email immediately after a customer views a product, and then a follow-up email if they don't purchase within 24 hours. The IT team will handle any data preparation. Which solution should be used?
Select an answer first - 13
What is a common entry source for a Journey Builder journey?
Select an answer first - 14
Which feature of Journey Builder allows marketers to create different paths based on customer behavior or data?
Select an answer first - 15
A marketing team consists of campaign managers who are comfortable with visual tools but have no coding experience. Which tool would best match their technical skill level for creating a multi-step customer journey?
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