Understand How Sales / Service Cloud Data in the Marketing Cloud Can Be Segmented. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16expert · medium

   A global company needs to send a campaign to contacts in the 'Enterprise' segment, defined as contacts at accounts with more than 1000 employees and a 'Strategic' account type. The Account object has these fields, but the Contact object does not. The synchronized data extensions are available. What is the best way to build this segment?

   • ACreate a segment using Audience Builder and select the Account object as the primary data source.
   • BCreate a query on the Account data extension and then use a lookup to Contact to get the contacts.
   • CCreate a query that joins Contact and Account on Account ID, filtering for NumberOfEmployees > 1000 AND Type = 'Strategic'.
   • DUse the Contact data extension and apply a filter for Account.NumberOfEmployees > 1000 and Account.Type = 'Strategic'.
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2. 17expert · medium

   A marketing team wants to send a campaign to contacts who have a 'Gold' loyalty status and are associated with an account in the 'Healthcare' industry. The Contact object has the loyalty status field, and the Account object has the industry field. The synchronized data extensions are available. What is the most efficient way to build this segment?

   • ACreate two separate queries: one for Gold contacts and one for Healthcare accounts, then combine them manually.
   • BUse the Contact data extension and apply a filter for Loyalty_Status__c = 'Gold' and Account.Industry = 'Healthcare'.
   • CQuery the Contact data extension, join to Account on Account ID, and filter for Loyalty_Status__c = 'Gold' AND Industry = 'Healthcare'.
   • DQuery the Account data extension for Industry = 'Healthcare', then join to Contact and filter for Loyalty_Status__c = 'Gold'.
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4. 18foundation · easy

   Which type of Salesforce data can be used to segment audiences based on their interactions with support cases?

   • AAccount firmographic data, such as industry and number of employees.
   • BCase activity data, such as case status and case comments.
   • CContact demographic data, such as age and gender.
   • DOpportunity financial data, such as amount and probability.
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5. 19application · medium

   A support team wants to send a satisfaction survey to contacts who have had a case closed in the last week. The synchronized data extensions include Case and Contact. What is the best way to identify these contacts?

   • AQuery the Contact data extension and filter for LastCaseClosedDate within the last 7 days.
   • BQuery the Case data extension, join to Contact, and filter for Status = 'Closed' and ClosedDate within the last 7 days.
   • CCreate a query on the Case data extension filtering for Status = 'Closed' and then use a separate query to get contacts.
   • DUse the Case data extension alone and send to the contact email on the case record.
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6. 20foundation · easy

   Which Salesforce objects can be synchronized as data extensions for segmentation?

   • AOnly standard objects like Contact and Lead.
   • BOnly objects that contain a field mapped to a Marketing Cloud data extension.
   • COnly custom objects created by the organization.
   • DAny standard or custom object that is enabled for synchronization in Marketing Cloud Connect.
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