Understand How Sales / Service Cloud Data in the Marketing Cloud Can Be Segmented. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–22

1. 21application · medium

   A sales team wants to send a newsletter to contacts who are the primary decision makers at their accounts. The Account object has a field 'Primary_Decision_Maker__c' that is a lookup to Contact. How can the consultant build this segment using synchronized data extensions?

   • ACreate a query on the Contact data extension and filter for Account.Primary_Decision_Maker__c = Contact.Id.
   • BUse the Account data extension alone and send to all contacts associated with each account.
   • CFilter the Contact data extension for the field Primary_Decision_Maker__c = true.
   • DQuery the Account data extension, join to Contact on the Primary_Decision_Maker__c lookup, and select the contact records.
   Reveal Solution Discussion Select an answer first
2. 22foundation · easy

   What is the purpose of using SQL queries in Marketing Cloud for segmentation?

   • ATo delete data from Salesforce.
   • BTo create complex segments by joining and filtering synchronized data extensions.
   • CTo send emails directly to a segment.
   • DTo import data from external systems.
   Reveal Solution Discussion Select an answer first