What is the function of a suppression list in Marketing Cloud?

To prevent sends to excluded subscribers

To track email engagement metrics

To store custom attributes for segmentation

To store subscriber preferences for targeting

A company needs to store customer feedback data that includes multiple fields such as rating, comments, and date. They also want to apply a retention policy to automatically delete feedback older than 1 year. What should they use?

A list with a retention period of 365 days.

A data extension with a retention period of 365 days.

A publication list with a retention period of 365 days.

A suppression list with a retention period of 365 days.

How are subscribers typically added to a list in the traditional list model?

Through API, import activities, or web forms

Automatically when a subscriber is added to a data extension

Only by creating a new data extension

Only through manual import by an administrator

At which levels can a suppression list be applied in Marketing Cloud?

Account, business unit, and send level

Only at the data extension level

SalesforceCertified Marketing Cloud Engagement Consultant

Domain 6Objective 1

Explain the Various Data Objects in the Marketing Cloud (I.e. Data Extensions, List Model, Data Retention Model, Publication Lists, Suppression Lists). MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Part of the DATA DESIGN domain, which accounts for 10% of the MARKETING-CLOUD-ENGAGEMENT-CONSULTANT exam. Salesforce does not publish an official question count, but from its 105-minute exam (~40–70 total, ~4–7 in this domain), expect 1–1 from this objective — we provide 13 practice questions to prepare you well beyond it. (estimate)

13questions here

3free pages

5concepts

10%of the exam

Questions 6–10

6foundation · easy
What is the function of a suppression list in Marketing Cloud?
Select an answer first
7foundation · easy
A Marketing Cloud consultant needs to store custom attributes for a loyalty program, including fields that are not part of the standard subscriber model. Which data object is designed for this purpose?
Select an answer first
8application · easy
A company needs to store customer feedback data that includes multiple fields such as rating, comments, and date. They also want to apply a retention policy to automatically delete feedback older than 1 year. What should they use?
Select an answer first
9foundation · easy
How are subscribers typically added to a list in the traditional list model?
Select an answer first
10foundation · easy
At which levels can a suppression list be applied in Marketing Cloud?
Select an answer first

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