Understand the Implications of a System Being Database of Record. MARKETING-CLOUD-ENGAGEMENT-CONSULTANT Practice Questions (Page 2)

Questions 6–9

1. 6application · medium

   A nonprofit organization uses Marketing Cloud Engagement (MCE) as the database of record for donor email addresses. The organization's fundraising platform also stores email addresses and is integrated with MCE. A donor updates their email address in the fundraising platform. The integration is configured to sync changes from the fundraising platform to MCE. What is the impact on MCE data?

   • AMCE will retain the old email address because MCE is the database of record and should not be changed by external systems.
   • BMCE will be updated with the new email address, and the old address will be replaced.
   • CMCE will update the email address only if the change is also made in MCE directly.
   • DMCE will create a new record for the donor with the new email address, leaving the old record unchanged.
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   In a data architecture, what does it mean for a system to be designated as the database of record?

   • AIt is the system that stores the most historical data.
   • BIt is the system that is accessed most frequently by users.
   • CIt is the authoritative source for a given set of data, and other systems treat its data as the definitive version.
   • DIt is the system that holds the most sensitive data.
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4. 8foundation · easy

   In a Marketing Cloud Engagement data architecture, what is the typical role of the system of record?

   • AIt is the authoritative source for customer data that Marketing Cloud uses.
   • BIt is the system that sends marketing emails to customers.
   • CIt is the system that provides real-time analytics for marketing campaigns.
   • DIt is the system that stores all marketing campaign assets.
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   Which statement best describes the role of a database of record in an organization's data landscape?

   • AIt serves as the single source of truth for a particular data domain.
   • BIt is the system that stores data in the most secure manner.
   • CIt is the system that generates the most reports.
   • DIt is the system with the fastest query performance.
   Reveal Solution Discussion Select an answer first